Thakur
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Comnet, the joint venture between DTH operator Dish TV and MSO Siti Cable Network, could spring into action soon.
Star India is likely to be the first broadcaster that Comnet plans to negotiate with for a favourable content deal.
Siti Cable’s content deal with Star comes up for renewal in November.
Last year, Star stitched one-year content deals with all multi-system operators (MSOs) only on RIO (reference interconnect offer) basis.
Star India channels were available a la carte, though there was an incentive scheme which offered discounts to MSOs on the basis of number of channels carried, LCN and penetration.
Star will be the first broadcaster with whom Comnet will sit down to negotiate with, Siti Cable CEO VD Wadhwa told media analysts. Siti Cable has already signed content deals with Multi Screen Media (MSM), Viacom18 and Zee, Wadhwa pointed out.
Being part of Essel Group, Siti Cable and Dish TV are planning to display their combined strength of 20 million digital subscribers as they seek to stitch content deals with broadcasters.
The two distribution platform operators believe that this will tilt the balance away from the bigger broadcast networks. “Broadcasters are expecting 30-40 per cent increase in payouts from MSOs.
While DTH is giving them around 7 per cent hike, they are thinking that the cable industry is digitising right now and there is an opportunity to collect from them.
That is why Comnet has been formed,” said Wadhwa. While Siti Cable’s deal with Star will expire in November, Dish TV’s contract with the broadcaster comes up for renewal only in the second half of 2016.
Read more at:
http://www.televisionpost.com/cable/will-comnet-start-content-negotiations-with-star-india-first/
Star India is likely to be the first broadcaster that Comnet plans to negotiate with for a favourable content deal.
Siti Cable’s content deal with Star comes up for renewal in November.
Last year, Star stitched one-year content deals with all multi-system operators (MSOs) only on RIO (reference interconnect offer) basis.
Star India channels were available a la carte, though there was an incentive scheme which offered discounts to MSOs on the basis of number of channels carried, LCN and penetration.
Star will be the first broadcaster with whom Comnet will sit down to negotiate with, Siti Cable CEO VD Wadhwa told media analysts. Siti Cable has already signed content deals with Multi Screen Media (MSM), Viacom18 and Zee, Wadhwa pointed out.
Being part of Essel Group, Siti Cable and Dish TV are planning to display their combined strength of 20 million digital subscribers as they seek to stitch content deals with broadcasters.
The two distribution platform operators believe that this will tilt the balance away from the bigger broadcast networks. “Broadcasters are expecting 30-40 per cent increase in payouts from MSOs.
While DTH is giving them around 7 per cent hike, they are thinking that the cable industry is digitising right now and there is an opportunity to collect from them.
That is why Comnet has been formed,” said Wadhwa. While Siti Cable’s deal with Star will expire in November, Dish TV’s contract with the broadcaster comes up for renewal only in the second half of 2016.
Read more at:
http://www.televisionpost.com/cable/will-comnet-start-content-negotiations-with-star-india-first/
