Dileep Kumar
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The much anticipated premiere of new fiction series Yudh on Sony Entertainment Television seems to have been a disappointment with the first week ratings going below expectations. The series which marks Bollywood A-lister Amitabh Bachchan’s foray into television fiction genre only managed to garner an average rating of 1.4 TVMs according to data from TAM subscribers for week 29 (July 13 to July 19, 2014).
The channel’s ratings too witnessed a decline in the gross viewership ratings from 279 GVT in week 28 to 270 GVT in week 29. The channel which was at No. 2 spot among Hindi GEC channels has now dropped to fifth place.
The series saw numerous pre-launch marketing initiatives, which included the unveiling of a 50-feet tall poster at the Statesman house in Delhi with Amitabh Bachchan, director Anurag Kashyap and the entire crew present, the promotional activity the Bombay Stock Exchange (BSE) where Bachchan went in character to list his on-screen company with BSE and a heavy digital and mobile campaign, the show in its opening week has failed to catch the audience’s attention. At Rs 3 crore per episode it is one of the costliest shows on television. This coupled with the heavy marketing spends has people asking whether SET’s experiment with the show will get the eyeballs it expects ?
Celebrity quotient not a winner
Yudh which airs from Monday to Thursday at 10:30 pm will run for five consecutive weeks. It is a time slot where ‘Veera’ on Star Plus has consistently maintained its top spot with an average viewership of 6 million.
Read More:-http://www.exchange4media.mobi/story.aspx?news_id=56738
The channel’s ratings too witnessed a decline in the gross viewership ratings from 279 GVT in week 28 to 270 GVT in week 29. The channel which was at No. 2 spot among Hindi GEC channels has now dropped to fifth place.
The series saw numerous pre-launch marketing initiatives, which included the unveiling of a 50-feet tall poster at the Statesman house in Delhi with Amitabh Bachchan, director Anurag Kashyap and the entire crew present, the promotional activity the Bombay Stock Exchange (BSE) where Bachchan went in character to list his on-screen company with BSE and a heavy digital and mobile campaign, the show in its opening week has failed to catch the audience’s attention. At Rs 3 crore per episode it is one of the costliest shows on television. This coupled with the heavy marketing spends has people asking whether SET’s experiment with the show will get the eyeballs it expects ?
Celebrity quotient not a winner
Yudh which airs from Monday to Thursday at 10:30 pm will run for five consecutive weeks. It is a time slot where ‘Veera’ on Star Plus has consistently maintained its top spot with an average viewership of 6 million.
Read More:-http://www.exchange4media.mobi/story.aspx?news_id=56738
