So more rights acquisition on the way, not only German football league.
Under the sports allocation,
Zee plans to spend Rs 450 crore in FY27, Rs 350 crore in FY28 and Rs 200 crore in FY29.
The company said the money would be used to strengthen in-house production infrastructure and studio capabilities, selectively acquire media rights across sporting formats such as badminton, football, kabaddi and other high-growth disciplines, and invest in sports infrastructure and the allied ecosystem.
The proposed investments form part of Zee’s Rs 3,144-crore strategic cash deployment plan through FY29, alongside a Rs 900-crore push into digital, AI and micro-dramas
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