Zee Cinema clean sweeps at the Global PromaxBDA Awards

[Mudasir 4K]

Zee Entertainment
Enterprises Ltd. (ZEEL), the 24x7
entertainment destination which has
various entertainment channels
under its portfolio has out done
itself in the Hindi Movie Cluster
segment. Winning the hearts of
millions of viewers across the
country, the Hindi movie channel
Cluster of ZEELhouses the world's
largest Hindi film librarywon clean
sweeps at the PromaxBDAIndia
Awards, 2014. The channels namely
Zee Cinema(South ka super punch)
and Zee Classic(Iconic Villains) had a
final tally of 3 Gold and 4 Silver
trophies in categories such as Best
Entertainment promo, Best Comedy
promo, Best Movie Promo, Drama
promo and Best Original Music
compositionamongst many others.
The awards which were held at The
Westin Mumbai Garden Cityfrom May
27 - 28, 2014, saw some of the most
prominent members of the
entertainment industry coming
together. Amidst tough competition,
Zee Hindi Movie cluster won in 6
categories, adding more feathers to
its cap. These awards have
prominent members of the
entertainment industry on the panel
and it is a matter of great pride that
Zee Cinema and Zee Classic have
which has been in the industry over
a decade has won so many awards
across various platforms.
Thrilled on receiving the awards,
Ruchir Tiwari, Deputy Vice President
-Head of Programming, ZEEL – Hindi
Movie Channels added,“It feels great
that we emerged victorious in so
many categories in the most
prestigious entertainment award
ceremony. Constantly creating
clutter-breaking and innovative
campaigns, our on-air promotions
team has infused novelty and vigour
into both our campaigns – ‘South ka
super punch’ on Zee Cinema and
‘Iconic Villains’ on Zee Classic. The
creative route these channels chose
to promote the movie festivals
involved very unique, innovative and
path-breaking promotional activities
which have worked wonders with the
viewers. We are proud to have a
team who is so high on talent and
sets benchmarks in effective
communication for the industry to
follow.”
The PromaxBDA Awards aims to
recognize the passion engaged in
the marketing of television and video
content on all platforms – on-air
promotion, branding, advertising,
etc. along with inspiring creativity,
driving innovation and honoring
excellence. The association is
considered to be the leading global
resource for education, creative
inspiration and career development
in the media and marketing sectors.

 

[Mudasir 4K]

Update

Zee Cinema, the ultimate
entertainment destination for movie
enthusiasts has once again
surpassed all expectations and
shines high at the Global
PromaxBDA Awards. The channel
that is known for promoting its
campaign in innovative and engaging
ways has won agold, silver and a
bronze for their campaign – South Ka
Super Punch. Zee Cinema also won a
bronze award for its campaign -
Dopahar Zee Cinema at the Global
PromaxBDA Awards.With this
addition Zee Cinema has now
bagged11 Promax awards this year –
3 at PromaxBDA Asia, 4 at
PromaxBDAIndia and now 4 at the
Global PromaxBDA!!!
The Global PromaxBDA Awards
recognizes excellence in on-air
promotion, branding as well as
advertising in the field of media
across the globe. Zee Cinema, the
channel that has won the hearts of
millions of Indian viewers has also
won the hearts of many across the
globe. The awards function saw the
participation and presence of some
prominent personalities from the
media industry across the globe.
While it was a tough call, Zee
Cinema’s vigor and pioneering
campaigns scooped up 4 awards, 3
out of which were for the South Ka
Super Punch campaign!
Commenting on the glorious win,
Mr. Ruchir Tiwari,Vice President -
Head of Programming, ZEEL – Hindi
Movie Channels stated, “After clean
sweeping Promax awards at the
India and Asia level, it’s a moment
of immense pride for us for having
bagged 4 honourable awards on a
global platform. It is clearly an
indication that we are on the right
path, creating and working on some
path-breaking campaigns.Our
promos team is one of the best in
the industry, always striving for
excellence and this excellence is
manifested through all the awards
that we have won!”
Zee Cinema, the channel that is a
part of the Hindi movie channel
cluster of ZEEL (Zee Entertainment
Enterprises Ltd.) stood out with
magnificent wins at the Global
PromaxBDA Awards.
Standing true to its promise Zee
Cinema delivers the best of
‘Movies.Masti.Magic’ across the
world