Thakur
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MUMBAI: In an era when movies were just a weekly treat on television, Zee Cinema revolutionized the movie viewing experience on satellite television by introducing India’s first 24 hours Hindi movie channel.
Celebrating its 21st anniversary this month, Zee Cinema is set to unveil a brand new identity with a more vibrant, colourful and contemporary look. The new identity will not only enhance the movie viewing experience but will also aim to target new audiences while appealing to the changing palate of the movie viewing audiences.
Designed and developed by the internationally acclaimed design studio Supere Studio from Argentina, the refreshed packaging is derived from an extensive qualitative research and analysis mapping the consumer behavior and their consumption pattern.
http://www.indiantelevision.com/television/tv-channels/movie-channels/zee-cinema-unveils-new-brand-identity-150414