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MUMBAI: It was in June 2011 that Zee Network unveiled its new in-house designed aqua blue logo.Two years later and it’s time for change. The acqua blue colour, has stayed but there’s been some finetuning of the font and also replacement of the word 'Network' in it with the word 'Entertainment'. And for the first time as long as we, at indiantelevision.com can remember, there’s a brand new tag line "Vasudhaiva Kutumbakam- The World is My family".
The new brand proposition was designed and created by Draftfcb Ulka, Zee’s creative agency.Says Zee managing director & CEO Punit Goenka: “In its journey of 20 years, brand Zee has not just formed a family of millions of viewers, but has also enriched the lives of all the internal as well as external stakeholders, including the shareholders, bankers, investors, employees and business partners. Zee considers each one of these stakeholders, as family and aims at making the entire World a part of this family.”
sours......
read full story indiantelevision.com
The new brand proposition was designed and created by Draftfcb Ulka, Zee’s creative agency.Says Zee managing director & CEO Punit Goenka: “In its journey of 20 years, brand Zee has not just formed a family of millions of viewers, but has also enriched the lives of all the internal as well as external stakeholders, including the shareholders, bankers, investors, employees and business partners. Zee considers each one of these stakeholders, as family and aims at making the entire World a part of this family.”
sours......
read full story indiantelevision.com
