Breaking Zee Media to launch Urdu news channel on 1 July

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ShivRaj

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Zee Media Corporation Ltd (ZMCL) is planning to launch an Urdu news channel on 1 July. The channel will be called Zee Salaam.

Incidentally, ZMCL’s sister concern Zee Entertainment Enterprises Ltd (ZEEL) also runs an Urdu infotainment channel of the same name.

ZEEL is planning to shut down Zee Salaam to allow ZMCL to launch it as an Urdu news channel.

“We are launching Urdu news channel Zee Salaam on 1 July. Earlier, it was an infotainment channel. We are making it a news channel. We are already running bulletins on the channel,” ZMCL CEO regional channels Jagdish Chandra told TelevisionPost.com.

Zee Salaam is already on several direct-to-home (DTH) platforms like Dish TV, Tata Sky, Reliance Digital TV and Airtel Digital TV. It is also available on leading cable TV platforms.

Zee Media to launch Urdu news channel on 1 July | TelevisionPost.com
 
There are less infotainment channels in the genre.They should have persisted with the same with fresh content.

 
I can't understand coz Zee Salam channel is already exist, then how could it be a new channel???
 
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I think Zee company don't know how to handle new channels coz at first they launch new new channels, but later they shut down the channels.
:huh
 
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