Zee plans brand revamp

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3 Nov 2010
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Mumbai, May 23 : Zee Enterprises Entertainment Ltd (ZEEL), India's leading media conglomerate will unveil a new brand identity that will feature the network's new logo, packaging and positioning on June 19.

Through its presence worldwide, ZEEL entertains over 500 million viewers across 167 countries.

The network has lined up the biggest BTL (below the line) activity for viewers across the globe to be a central part of its new brand identity exercise.

ZEEL’s mother brand, Zee TV, the Hindi general entertainment channel will mobilize millions of viewers from all around the world to make them feel special and participate in unveiling the logo in Mumbai.

In India alone, it will be touching over a million viewers and few lucky viewers will be invited for the mega celebrations in Mumbai.
The new brand identity will define Zee TV’s role, essence, promise, and personality and every key stakeholder will be united around each, said a company spokesperson.

In India, viewers from Mumbai, Surat, Lucknow, Kanpur, Varanasi, Meerut, Amritsar, Ludhiana, Indore, Delhi, Jaipur, Ahmedabad, Vadodara, Nagpur and Pune will be a part of the brand identity change.

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