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In order to expand in the south East Asia market, it has launched a movie channel in Indonesia, aptly titled Zee Bioskop cinema in Bahasa, the local language of the country). The last time Zee introduced a channel in this region was five years ago - Zee Variasi in Malaysia, again a local Bollywood movie channel.
Zee Bioskop, which has been launched today, is currently available only on Aora TV as a pay channel. With the tagline - ‘Bollywood Banget’, the channel will showcase the best of Bollywood movies dubbed in Bahasa.
An official announcement about the launch will be made in January!!:tup