ZEEL to launch its first movie channel in South with Zee Cinemalu
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Dinesh jain
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Having tasted success with general entertainment
channel Zee Telugu, Zee Entertainment Enterprises Ltd (ZEEL) is expanding its presence in the Telugu market with the launch of a movie channel called Zee Cinemalu.
Currently in test mode, Zee Cinemalu is slated for official
launch on 4 September. The channel is in the process of
signing agreements with distribution platforms. It will be
available in encrypted mode.
Telugu will be the first market in South India where ZEEL will have a movie channel to complement the GEC. Apart from Telugu, ZEEL has a presence in Tamil and Kannada markets through Zee Tamil and Zee Kannada. The only regional markets where ZEEL has a GEC–film channel combo are Bengali and Marathi.
The channel will be targeted at youth above 18 years, with a
skew towards male audience. The brand communication will target young urban male viewers. Actor Vidyullekha Raman is the face of the channel.
With the tagline ‘Superhit’, Zee Cinemalu will have seven
premieres a week, world TV premieres, movie of the month
and simulcast of mega events. Besides, there will be dubbed movies from other languages. It has a library of more than 500 movies.
ZEEL to launch its first movie channel in South with Zee Cinemalu | TelevisionPost.com
channel Zee Telugu, Zee Entertainment Enterprises Ltd (ZEEL) is expanding its presence in the Telugu market with the launch of a movie channel called Zee Cinemalu.
Currently in test mode, Zee Cinemalu is slated for official
launch on 4 September. The channel is in the process of
signing agreements with distribution platforms. It will be
available in encrypted mode.
Telugu will be the first market in South India where ZEEL will have a movie channel to complement the GEC. Apart from Telugu, ZEEL has a presence in Tamil and Kannada markets through Zee Tamil and Zee Kannada. The only regional markets where ZEEL has a GEC–film channel combo are Bengali and Marathi.
The channel will be targeted at youth above 18 years, with a
skew towards male audience. The brand communication will target young urban male viewers. Actor Vidyullekha Raman is the face of the channel.
With the tagline ‘Superhit’, Zee Cinemalu will have seven
premieres a week, world TV premieres, movie of the month
and simulcast of mega events. Besides, there will be dubbed movies from other languages. It has a library of more than 500 movies.
ZEEL to launch its first movie channel in South with Zee Cinemalu | TelevisionPost.com
Optimus_Prime
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The Bengali movie channel Zee Bangla Cinema has most bogus library. it always shows the movies of 85-90-95 era's. No modern days movies available with zee.
and It has one premier per 2 week, "Zee Bangla Original" exclusively produced by Zee Bangla Cinema and Directed by few Bengali Director (1 or 2 )
and It has one premier per 2 week, "Zee Bangla Original" exclusively produced by Zee Bangla Cinema and Directed by few Bengali Director (1 or 2 )
Ashwani Jindal
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Wow great
Shiva mahesh
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hya hya hya :luv :tuppSimilar threads
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