Thakur
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Zee Entertainment Enterprises Ltd . is all set
to launch Zindagi from June 23, 2014 with a
difference. The programming for the new
channel has some of the best Pakistani shows.
If one sees the channel profile, while Zindagi
Gulzar Hai begins at 8:00 pm, Aunn Zara will
go on air at 08:55 pm and Kaash Main Teri
Beti Na Hoti at 09:45 pm every day of the
week. While some shows will be weekly, a few
will be dailies. The other shows in the channel
programme bouquet include: Kitni Girhain Baqi
Hain and Mera Naseeb.
“People’s tastes are evolving and so we have to
create a standard for our offerings. There is a
need for categorisation in Hindi GECs too.
Many audiences in SEC A, SEC B and metros
want good shows but don’t get them. This
number represents about forty per cent of the
total audience but their time spent is less than
20 per cent to 25 per cent because they don’t
get such good shows back-to-back. Zindagi
seeks to create a new category here,” says Zee
TV Chief Content and creative
officer, Bharat Ranga .
Content on the new channel isn’t limited to our
neighbouring country. Shows from Bangladesh,
Sri Lanka, Turkey, Latin America and Iran are
also in the pipeline.
“So we will buy the licences for these shows
and co-produce it using Indian and Pakistani
producers, actors, directors, writers etc.
Alongside we will also produce telefilms in a
similar manner,” informs Shailja Kejriwal .
Speaking at a press conference, Pakistani
television actor Imran Abbas who will be seen
as a lead in the show Mera Naseeb highlighted
that Indian shows are very popular in Pakistan
but awareness about Pakistani lifestyles is
limited in India.
“You will see something about Pakistan which
you don’t see on news channels. People think
that women in Pakistan only wear burqas
which isn’t true. In fact even films don’t show
the real side,” stated the actor who is set to
make his Bollywood debut opposite Bipasha
Basu in Creature .
The channel is available on all major DTH and
cable television platforms except for Sun
Direct. The Rs 100 crore marketing plan
entails a lot of outdoor, digital and print
across the country in upscale areas with the
concentration being in Uttar Pradesh, Bihar,
Punjab and Haryana.
Here’s wishing team Zindagi a great launch!!
to launch Zindagi from June 23, 2014 with a
difference. The programming for the new
channel has some of the best Pakistani shows.
If one sees the channel profile, while Zindagi
Gulzar Hai begins at 8:00 pm, Aunn Zara will
go on air at 08:55 pm and Kaash Main Teri
Beti Na Hoti at 09:45 pm every day of the
week. While some shows will be weekly, a few
will be dailies. The other shows in the channel
programme bouquet include: Kitni Girhain Baqi
Hain and Mera Naseeb.
“People’s tastes are evolving and so we have to
create a standard for our offerings. There is a
need for categorisation in Hindi GECs too.
Many audiences in SEC A, SEC B and metros
want good shows but don’t get them. This
number represents about forty per cent of the
total audience but their time spent is less than
20 per cent to 25 per cent because they don’t
get such good shows back-to-back. Zindagi
seeks to create a new category here,” says Zee
TV Chief Content and creative
officer, Bharat Ranga .
Content on the new channel isn’t limited to our
neighbouring country. Shows from Bangladesh,
Sri Lanka, Turkey, Latin America and Iran are
also in the pipeline.
“So we will buy the licences for these shows
and co-produce it using Indian and Pakistani
producers, actors, directors, writers etc.
Alongside we will also produce telefilms in a
similar manner,” informs Shailja Kejriwal .
Speaking at a press conference, Pakistani
television actor Imran Abbas who will be seen
as a lead in the show Mera Naseeb highlighted
that Indian shows are very popular in Pakistan
but awareness about Pakistani lifestyles is
limited in India.
“You will see something about Pakistan which
you don’t see on news channels. People think
that women in Pakistan only wear burqas
which isn’t true. In fact even films don’t show
the real side,” stated the actor who is set to
make his Bollywood debut opposite Bipasha
Basu in Creature .
The channel is available on all major DTH and
cable television platforms except for Sun
Direct. The Rs 100 crore marketing plan
entails a lot of outdoor, digital and print
across the country in upscale areas with the
concentration being in Uttar Pradesh, Bihar,
Punjab and Haryana.
Here’s wishing team Zindagi a great launch!!
