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ESPN launches mobile app

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ESPN has confirmed that its flagship network ESPN as well as ESPN2, ESPNU and ESPN3.com are now available to Time Warner Cable, Bright House Networks and Verizon FiOS TV subscribers in the US via the new ‘WatchESPN’ App for iPad, iPhone and iPod touch.

In time for the early rounds of the Masters, the NBA Playoffs and the beginning of the MLB season, subscribers who receive the linear networks as part of their video subscription can now watch the channels from the convenience of their Apple devices.

“Innovation continues to drive ESPN,” said George Bodenheimer, president, ESPN, Inc. and ABC Sports. “When we launched in 1979, nobody envisioned a day when people would carry ESPN in their pockets. But here we are. And we’ve reached this watershed moment for the industry through tremendous collaboration with forward-thinking partners.”

The free WatchESPN App includes a simple user interface that takes the current online viewing experience to the high-resolution, Multi-Touch displays of iPad, iPhone and iPod touch. Once a user downloads WatchESPN from the App Store, they will receive instructions to enter their cable subscriber credentials and access ESPN content on their device. A version of the application optimised for the Apple iPad will be available free to download in May.

http://www.advanced-television.com/index.php/2011/04/08/espn-launches-mobile-app/