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India's DTH players grow 22.4% in just three months

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Spurred by intense competition, India's DTH or direct-to-home market grew by a whopping 22.4% in just the last three months of 2010, numbers from the Telecom Regulatory Authority of India have revealed.


The growth is the fastest rate of growth for the industry in several quarters and seems to indicate that the DTH industry -- already one of the fastest growing in the country -- may be accelerating its growth rather than slowing down.

Having begun seven years ago when the Zee Essel group launched Dish TV, the DTH players have snapped up around 40% of India's pay TV market.

According to TRAI numbers, the total subscribers on private DTH networks reached 32 million by 31 December 2010. Just three months ago, it was 26.4 million, indicating a growth rate of 68% from a year ago. Instead of slowing down as the base expands, the industry seems to be gathering pace.

For example, during the previous three months -- from June 30 to September 30, the industry added just 2.67 million new subscribers compared to the 5.61 million added during the final three months of the year.
Similarly, the addition rate was between 2.2 million and 2.5 million per quarter during the first half of 2010.


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