- May 2, 2011
DNA Mumbai : A few more FOBs are in various stages of planning, it added. These SMSes will contain warning, emotional appeal as well as request to use foot over bridges or subways. Trespassing is not only dangerous but also fatal and Western Railway has been regularly undertaking awareness campaigns through Nukkad Nataks, Radio Spots on FM Channels, announcement at stations to highlight the issue and create an impact in the minds of the people, the release said. Several NGOs have shown interest and participated in organising such campaigns at stations.
Western Railways is also making a short film in association with Films Division to educate people against the evils of trespassing, it said. In its bid to bring out behavioural changes amongst trespassers, Western Railway is utilising the SMS which as a medium which is far reaching and easy to connect to the people, it added. The SMSes will be sent in the morning hours when people generally undertake commuting in trains, thus the SMSes will have direct impact and will be helpful in persuading the rail users to abstain from trespassing, the release said.