K Tv HD addition is good for Airtel since Festive season comes with great opportunity to boost DTH sales if they don't have K Tv HD definitely TS will have an edge over Adtv so this Ganesh Chathurthi to Deepavali time period is crucial if Airtel miss this chance definitely they gonna lose out on Tamil market.
With Signs of Resurgence of Sun Direct Airtel and TS might need to be very cautious with South markets as it is rumored SD gonna add 45+ hd and 33+ Sd before Diwali with existing Tps using HEVC.