Would have been happy to see all the dedicated regional channels and HD channel, but for now, one SD channel is enough. It is as good as 12 channels because of all the audio feeds. The main thing is that viewers should know how to change the feed.
ETV is doing like both Star Sports and Sony Pictures Sports Networks here: both 12 dedicated language channels (like Star Sports) and multiple audio feeds on a single channel (like SPSN).
yes it make more sense than 12 channel. no viewer is going to change language once set till his/her lifetime.
Agree with deepu, once region specific content come, we need different lcn.
I think ETV trying to follow what top producer make in last 10 year. firs there was only 1 GEC-say star plus, and 1 hindi movie- say Zee cinema respectively from star and zee. over period of time, 10 years. they created 2-4 GEC/movie channel with older content, and targeted weaker section of subscriber.
ETV will try to create region specific content,as kids category is just like movie, where all variety is pushed though one channel, and if within 2-4 years, ETV bal bharat, with regional taste like punjabi,odia, tamil become leader, and say malyalam, bengali and asseme got lowest TRP. they will put more effort to expand that specific team and earn heavily and then reapeat those on lower trp kids channel.
to make this happen, foundation is ,producer and broadcaster should have dedicated production house and DOWNLINK channel ready to push content.
DTH will then may/may not dedicate separate lcn ,but cable operator, which major source of consumption of regional content will make it available very quickly, because they know , they want only 1 LCN to dedicated, where as DTH has to consume 12 .
Here point is that this dynamic of market can only be experimented with BIG name ,and specifically ETV.
so expected lineup will be ETV bal bharat SD (12 audio), ETV bal bharat 1 (telgu), ETV bal bharat 2 (telgu), ETV bal bharat 3 (marathi) and so on. this will remove confusion in market. and more specifically, consumer of cable in metro area, which may need 2-4 audio suitable to market. Example, bangalore hathway( tamil, telgu, kannada) .ie. ETV BB1, ETV BB2, ETV BB5. etc. and GURUGRAM DEN may have ETV BB6, ETV 9 etc.
