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Ad cap, niche channels to fuel TV AdEx in 2014: Pitch Madison
survey
MUMBAI: 2014 is expected to be a good year for the media industry as the advertising expenditure is expected to grow at an electrifying 16.8 per cent, with all the mediums except outdoor and cinema expected to clock a healthy double-digit growth.
As per Pitch Madison Media Advertising Outlook 2014, the advertising market is expected to touch Rs. 37,216 crore (Rs 372.16 billion), driven primarily by the national and state assembly elections.
In 2013, the ad market had registered 11.1 per cent growth to reach Rs. 31,877 crore (Rs 318.77 billion). Besides elections, organic growth from existing categories and new advertisers are also expected to propel growth in ad spends. “Besides, ad cap in television will fuel rate hike.
Regional dailies will continue their onward march. Phase III roll-out of radio is expected to attract new local advertisers, so will search,” Madison World CMD Sam Balsara said while presenting the projections for the year.
In 2013, India was the second fastest growing market behind Russia and is expected to be the fastest growing advertising market of the world, added Balsara.
The Lok Sabha and four major state elections will bring in an estimated Rs. 2,500 crore (Rs 25 billion) in the ad market.
Television to grow 15% on back of ad cap, new launches and elections
FMCG becomes largest contributor to Print for first time
Radio’s growth primarily due to elections
Digital to grow the fastest
Balsara revealed that the advertising growth in 2013 had beaten its estimate of 7.4 per cent.
Explaining the reason for this better than expected growth, he said that advertisers had tried to counter the slowdown with increased advertising. FMCG, telecom and auto had increased spends, while real estate had added to print spends.
Read Full Here
survey
MUMBAI: 2014 is expected to be a good year for the media industry as the advertising expenditure is expected to grow at an electrifying 16.8 per cent, with all the mediums except outdoor and cinema expected to clock a healthy double-digit growth.
As per Pitch Madison Media Advertising Outlook 2014, the advertising market is expected to touch Rs. 37,216 crore (Rs 372.16 billion), driven primarily by the national and state assembly elections.
In 2013, the ad market had registered 11.1 per cent growth to reach Rs. 31,877 crore (Rs 318.77 billion). Besides elections, organic growth from existing categories and new advertisers are also expected to propel growth in ad spends. “Besides, ad cap in television will fuel rate hike.
Regional dailies will continue their onward march. Phase III roll-out of radio is expected to attract new local advertisers, so will search,” Madison World CMD Sam Balsara said while presenting the projections for the year.
In 2013, India was the second fastest growing market behind Russia and is expected to be the fastest growing advertising market of the world, added Balsara.
The Lok Sabha and four major state elections will bring in an estimated Rs. 2,500 crore (Rs 25 billion) in the ad market.
Television to grow 15% on back of ad cap, new launches and elections
FMCG becomes largest contributor to Print for first time
Radio’s growth primarily due to elections
Digital to grow the fastest
Balsara revealed that the advertising growth in 2013 had beaten its estimate of 7.4 per cent.
Explaining the reason for this better than expected growth, he said that advertisers had tried to counter the slowdown with increased advertising. FMCG, telecom and auto had increased spends, while real estate had added to print spends.
Read Full Here
