Thakur
Banned
- Joined
- 30 Aug 2013
- Messages
- 14,856
- Reaction score
- 8,575
How will you react if you will get to watch
your favourite football or cricket match live on
your mobile screen for Rs 2 or even free? Oh!
you do not believe it! Well this is soon going to
be a reality and not only for matches but
across TV genre - live as well as recorded, very
soon with ultra high-speed internet making its
way into the country.
The mobile TV as well as the content
generation industries are all waiting for the
onslaught of 4G services, especially with
Reliance Jio's plans to launch its 4G pan-India
services in next few months.
At present, Bharti Airtel is the only player
offering 4G services to its customers and that
too in select cities.
According to Visual Networking Index 2014
report by Cisco, by 2018, the average 4G
speed is expected to be 8,141 kbps in India,
while 3G would be 3,391 kbps.
The growth of 3G services is estimated to be
19% Compound Annual Growth Rate (CAGR)
from 2013. There are no figures available for
the current 4G speed across the country.
"Plans to roll out 4G services by all the major
telcos in India augur well for fueling
widespread adoption of mobile video in India
as for millions of people, it is often the first
and only screen that affords them access to
information and entertainment. However,
availability of 4G devices at affordable rates to
enable mass penetration would be critical,"
Salman Hussain, vice president, business
development, Vuclip, told dna.
California-based Vuclip is a mobile video and
media company with a global user base of over
120 million monthly.
"With the introduction of 4G and better
bandwidth, we will be able to provide much
higher video quality. In Middle East regions
where 4G is already present, our video quality
is much more enhanced and we will be able to
enable that in India as well," he added.
Vuclip is not the only firm excited about 4G.
There are a slew of content generation
companies as well as DTH services providers
who have launched their mobile TV apps and
services to tap the burgeoning high speed
internet market.
However, the company says the two key
challenges to ensure great mobile video
experience still remain- device variability and
fluctuating network speeds as high speed
networks may not always function at a
consistent. speed.
Telecom service provider, Tata Docomo
currently offers a daily sachet models priced at
Rs 5 per channel per day.
"The device landscape in the Indian Market is
changing fast with the increasing penetration
of smartphones. A dramatic change in the user
behaviour is being witnessed with affordable
data tariffs and a smart screen visible in front
of every customer," GurinderSingh Sandhu,
head marketing, Tata Docomo, told dna.
"This concept of `TV on the Go' gives an
option of affordability and ease to the
customers. Last but not the least, "right"
customised content for the small screen will
also be the key enabler for driving the
adoption," he said.
According to a recent report by Cisco, in India,
4G will account for 36.9% of the total mobile
data traffic by 2018, compared to 0.5% at the
end of 2013.
4G traffic is expected to grow 1,727-fold from
2013 to 2018, a compound annual growth rate
of 344%.
On mobile video, the report says that the
traffic will grow 34.1-fold from 2013 to 2018,
a CAGR of 103%.
In India, mobile video traffic will reach 777.8
petabytes per month by 2018, up from 22.7
petabytes per month in 2013. According to it,
video will consist of 62% of India's mobile data
traffic by 2018, compared to 44% at the end
of 2013.
The study also says that by 2018, 4G
connections will be 11.9% of the total mobile
connections across the country. While the
smartphone data traffic will grow 25.6 fold
from 2013 to 2018.
Channels too are very excited with mobile
TVcoming to the forefront. Colors created a
Big Boss app for the last season. The last show
was downloaded almost half a million times.
Currently it is expecting that the season 7 app
will be downloaded at least a million times.
Aunindo Ghosh, senior product manager -
Cisco Videoscape Systems, Cisco, India &
SAARC, said the digitisation has opened up
numerous avenues for internet based value-
added services. "With Cisco's solutions, cable
and satellite TV service providers can now offer
Video-on-Demand, Catch Up TV and Multi-
Screen TV viewing to their subscribers," Ghosh
said.
"The proliferation of 3G and the roll-out of 4G
network have catalysed a huge demand for the
video everywhere service, which is the ability
to view content on any device at home or on
the go. One such example of these new
services is Tata Sky's 'Everywhere TV', which is
based on the Cisco Videoscape Video
Everywhere solution. Available on iOS and
Android platforms, this service allows
subscribers to enjoy live streaming of content
on multiple devices. With the access to hi-
speed internet, subscribers will be able to
enjoy unprecedented flexibility to find their
favourite content anytime & anywhere and
view it on any device of their choice," he
added.
Dish TV, India's pre-eminent direct-to-home
(DTH) satellite television (TV) provider, too
recently launched its online service DishOnline.
It provides TV to subscribers via Android- and
iOS-driven hand-held devices like
smartphones, tablets and laptops.
DishOnline subscribers enjoy their TV in four
forms: liveTV, movies, TV shows and videos. At
the time of launch, DishOnline packs included
a jumbo pack at Rs 129 which included all live
TV channels, movies, TV shows and videos and
a starter pack at Rs.49 will included all movies,
shows and videos.
According to a study by digital medium
analytics firm comScore, India is the world's
third-largest internet population with young
Indians in the 25-34 age-group driving the
growth.
your favourite football or cricket match live on
your mobile screen for Rs 2 or even free? Oh!
you do not believe it! Well this is soon going to
be a reality and not only for matches but
across TV genre - live as well as recorded, very
soon with ultra high-speed internet making its
way into the country.
The mobile TV as well as the content
generation industries are all waiting for the
onslaught of 4G services, especially with
Reliance Jio's plans to launch its 4G pan-India
services in next few months.
At present, Bharti Airtel is the only player
offering 4G services to its customers and that
too in select cities.
According to Visual Networking Index 2014
report by Cisco, by 2018, the average 4G
speed is expected to be 8,141 kbps in India,
while 3G would be 3,391 kbps.
The growth of 3G services is estimated to be
19% Compound Annual Growth Rate (CAGR)
from 2013. There are no figures available for
the current 4G speed across the country.
"Plans to roll out 4G services by all the major
telcos in India augur well for fueling
widespread adoption of mobile video in India
as for millions of people, it is often the first
and only screen that affords them access to
information and entertainment. However,
availability of 4G devices at affordable rates to
enable mass penetration would be critical,"
Salman Hussain, vice president, business
development, Vuclip, told dna.
California-based Vuclip is a mobile video and
media company with a global user base of over
120 million monthly.
"With the introduction of 4G and better
bandwidth, we will be able to provide much
higher video quality. In Middle East regions
where 4G is already present, our video quality
is much more enhanced and we will be able to
enable that in India as well," he added.
Vuclip is not the only firm excited about 4G.
There are a slew of content generation
companies as well as DTH services providers
who have launched their mobile TV apps and
services to tap the burgeoning high speed
internet market.
However, the company says the two key
challenges to ensure great mobile video
experience still remain- device variability and
fluctuating network speeds as high speed
networks may not always function at a
consistent. speed.
Telecom service provider, Tata Docomo
currently offers a daily sachet models priced at
Rs 5 per channel per day.
"The device landscape in the Indian Market is
changing fast with the increasing penetration
of smartphones. A dramatic change in the user
behaviour is being witnessed with affordable
data tariffs and a smart screen visible in front
of every customer," GurinderSingh Sandhu,
head marketing, Tata Docomo, told dna.
"This concept of `TV on the Go' gives an
option of affordability and ease to the
customers. Last but not the least, "right"
customised content for the small screen will
also be the key enabler for driving the
adoption," he said.
According to a recent report by Cisco, in India,
4G will account for 36.9% of the total mobile
data traffic by 2018, compared to 0.5% at the
end of 2013.
4G traffic is expected to grow 1,727-fold from
2013 to 2018, a compound annual growth rate
of 344%.
On mobile video, the report says that the
traffic will grow 34.1-fold from 2013 to 2018,
a CAGR of 103%.
In India, mobile video traffic will reach 777.8
petabytes per month by 2018, up from 22.7
petabytes per month in 2013. According to it,
video will consist of 62% of India's mobile data
traffic by 2018, compared to 44% at the end
of 2013.
The study also says that by 2018, 4G
connections will be 11.9% of the total mobile
connections across the country. While the
smartphone data traffic will grow 25.6 fold
from 2013 to 2018.
Channels too are very excited with mobile
TVcoming to the forefront. Colors created a
Big Boss app for the last season. The last show
was downloaded almost half a million times.
Currently it is expecting that the season 7 app
will be downloaded at least a million times.
Aunindo Ghosh, senior product manager -
Cisco Videoscape Systems, Cisco, India &
SAARC, said the digitisation has opened up
numerous avenues for internet based value-
added services. "With Cisco's solutions, cable
and satellite TV service providers can now offer
Video-on-Demand, Catch Up TV and Multi-
Screen TV viewing to their subscribers," Ghosh
said.
"The proliferation of 3G and the roll-out of 4G
network have catalysed a huge demand for the
video everywhere service, which is the ability
to view content on any device at home or on
the go. One such example of these new
services is Tata Sky's 'Everywhere TV', which is
based on the Cisco Videoscape Video
Everywhere solution. Available on iOS and
Android platforms, this service allows
subscribers to enjoy live streaming of content
on multiple devices. With the access to hi-
speed internet, subscribers will be able to
enjoy unprecedented flexibility to find their
favourite content anytime & anywhere and
view it on any device of their choice," he
added.
Dish TV, India's pre-eminent direct-to-home
(DTH) satellite television (TV) provider, too
recently launched its online service DishOnline.
It provides TV to subscribers via Android- and
iOS-driven hand-held devices like
smartphones, tablets and laptops.
DishOnline subscribers enjoy their TV in four
forms: liveTV, movies, TV shows and videos. At
the time of launch, DishOnline packs included
a jumbo pack at Rs 129 which included all live
TV channels, movies, TV shows and videos and
a starter pack at Rs.49 will included all movies,
shows and videos.
According to a study by digital medium
analytics firm comScore, India is the world's
third-largest internet population with young
Indians in the 25-34 age-group driving the
growth.
