Airtel to screen popular animated TV series 'Johnny Test'

Ravi budhwar

21 Apr 2011
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Airtel digital TV recently announced that it has entered an agreement with leading kids and family producer Cookie Jar Entertainment to bring its powerful library to Airtel digital consumers beginning immediately.

The first series to launch this new venture will be the number one boys show in America this past summer, “Johnny Test” Having had a successful run of 5 seasons, the series will be available to Airtel digital TV customers on Channel no 158. With this, Airtel digital TV becomes the First DTH operator to offer screenings of globally hit and award winning animated television series on its Pay per View platform. Adding to Airtel digital TV’s varied portfolio of content offerings, the initiative is sure to capture the hearts of young viewers.

Customers can sit back and enjoy the series on Airtel digital TV’s Pay per View Channel 158 that would be free until Sep 27, 2011 and priced at INR 25/month thereafter. The successful animated television currently airs on the Cartoon Networks around the world. The show is based on the chronicles of the adventures of Johnny Test, his genetically engineered super dog Dukey and his 13-year-old twin sisters, Susan and Mary who use Johnny as their guinea pig for their out-of-this-world scientific experiments.

Going forward, Airtel digital TV customers will be able to enjoy more Cookie Jar series including Wimzie’s House, Caillou, Adventures of Paddington, Sonic The Hedgehog, Super Mario Bros, Gerald McBoing Boing, Johnny Test, Doodlebops, Hurray For Huckle, Horseland.

According to Shashi Arora CEO-DTH, Media, Bharti Airtel, “We are delighted to bring in the internationally acclaimed series Johnny Test for viewers in India. Another addition to our growing portfolio of value added services, the launch is consistent with our efforts in bringing in a world class home entertainment for our customers. The series has been one of the hottest kid's TV shows on the air because of its gender-neutral appeal and following among kids. Animated films have found universal appeal and this is our way of giving our customers an opportunity to savour content that is popular worldwide.”

“Digital delivery offers tremendous opportunities for leveraging our catalogue of nearly 6,000 half-hour episodes of television series, one of the world’s largest and most popular kid’s libraries with hit series for four generations. “We are thrilled to be a part of the Airtel family,” said Toper Taylor, COO of Cookie Jar.

To add the channel, customers just need to send an SMS BOOK 158 to 54325. Alternatively, customers can also do the same from their Self Care on the OR through the Self Care application on the mobile.
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