Elvin Paul
Contributor
- Joined
- 4 Mar 2018
- Messages
- 709
- Reaction score
- 1,167
I think the present branding with ten is temporary. So they don't invest much on branding.They may soon follow the strategy of star to have a definite order.Sony sports channels logos are not creative(just written words on square box).But they are not disturbance on tv since looking compacted.Now more good by reduction in size.But star sports logos are creative but bigger. Also while the words 'select', 'HD'.,numbers 1,2..,program name, language name etc is added with that large logo somewhat it becomes disturbance. So I feel sony is comfortable whether the logo is cheap or not