DTH updates Amendment -1 to the e-Auction Methodology

[Shark]

Prasar Bharati done Amendment-1 in E-auction methodology notified on 27.01.2023

PDF- https://prasarbharati.gov.in/wp-content/uploads/2023/12/Amendment-1-dated-13-12-2023.pdf

E-auction Methodology
E-auction methodology that notified on 27.01.2023

 

[Shark]

According to new article 3.8.1.1, 60% of the content on the channel should be as per genre. Now the channels which show ads almost the whole day are not well. Right now there are many channels which are not following this but strict action will be taken against them from the next e-auction. There are so many channels like Sony wah, Zee ganga, abzy cool, abzy dhakad, movie plus, popular tv and many more.

 

[Shark]

And all other remaining genres of hindi like Kids(Eg. Unique TV) shifted to Bucket B from Bucket D.

 

[Shark]

Last time Abzy Cool had announced that it is going to rebrand into an Urdu channel. We know that there are many similarities in speaking Urdu and Hindi. On the pretext of rebranding Abzy Cool as Urdu channel, it took the slot from Bucket D for very less money. Next time no channel could do this so Prasar Bharati has taken this step to make Hindi and Urdu at same bucket.

 

[hike]

Last time Abzy Cool had announced that it is going to rebrand into an Urdu channel. We know that there are many similarities in speaking Urdu and Hindi. On the pretext of rebranding Abzy Cool as Urdu channel, it took the slot from Bucket D for very less money. Next time no channel could do this so Prasar Bharati has taken this step to make Hindi and Urdu at same bucket.

Obviously, by doing this they can simply buy Pakistani series and telecast them.

 

[Shark]

Obviously, by doing this they can simply buy Pakistani series and telecast them.

But this was just a trick of Abzy cool. Right now they are showing only and only ads, that too the whole day. And anyway, we cannot deny the similarities in speaking Urdu and Hindi.

 

[DreamDTH]

The changes, effective immediately, aim to enhance transparency, ensure genre and language compliance, and promote regional content diversity on the platform.

Prasar Bharati announces amendment to DD Free Dish e-auction methodology

 

[hike]

This might bring more slots on DD Free Dish.