They wont have to raise price of anything to overcome any deficit from Arasu cable as Arasu cable itself records higher profits every year.
[font=Georgia,]TACTV’s revenue has increased from Rs. 2.44 crore in 2008-09 to Rs. 163.92 crore in 2013-14.
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[font=Georgia,]It eventually rose from Rs. 181.91 crore in 2014-15 to Rs. 217.02 crore (unaudited) in 2015-16.
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[font=Georgia,]According to the policy note, the TACTV was incurring loss till 2011-13 and subsequently increased its subscriber base and tapped revenue from private local channels resulting in profit of Rs. 5.2 crore (2012-13), Rs. 12.02 crore (2013-14), Rs. 18.46 crore (2014-15) and Rs. 32.6 crore (2015-16) after tax.
This profit will increase manyfold once broadband via Arasu cable becomes a hit as its easy to connect broad band to every home in every single village via cable tv as cable tv reaches every nook and corner.
Also this profit is only for Analogue cable tv, but Arasu already has subscription from all pay channels so they wont incur additional cost to go DAS (except giving free STB to every home as promised) so once DAS is implemented they would increase the subscription cost from Rs 70 to Rs 150 which will simply double (even triple or quadruple once broad band internet is launched on a full scale) their revenue at no additional cost for Arasu.
TASMAC it itself is not a bad idea but the number of such shops is (Govt has promised to reduce it :tup ). Before TASMAC private were enjoying all these revenue and now these funds goes to people benefit schemes :clap which is a nice one.