ASCI upholds complaints against 27 advertisements


31 Jul 2011
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‘High Definition’ claims also came under the CCC scanner during the quarter. Dish TV’s claim to offer ’30 True HD channels’ was rejected by CCC citing that the use of the word ‘True’ to denote “upscaled standard definition” channels as HD was misleading. Their claim of providing maximum number of HD channels was also challenged, stating that Dish TV can provide only a limited number of HD channels and the other ’‘claimed” HD channels were SD channels upscaled to HD. Similarly, complaints against certain claims made by Star India in its ‘AsliHD’ campaign were upheld.
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