3. Illusionary Bouquet pricing:
Broadcasters started offering bouquets at a cheaper price than that of a single channel that is part of a bouquet. TRAI has highlighted several such bouquets in the revised order and I have listed a couple of them below.
If you look at the above examples, in the Zee Prime Tamil pack SD, the popular channel Zee Tamil which is individually priced at 10 rupees is being offered as part of the bouquet, which is also priced at 10 rupees. Any normal customer would think that he is getting a higher number of channels at the same price and would go for the bouquet. However, in reality, he/she is being denied the choice of selecting the channel he/she wants due to this type of pricing. The same is the case with the bouquets like SVP Lite Hindi and many others.