Broadcasters started offering bouquets at a cheaper price than that of a single channel that is part of a bouquet. TRAI has highlighted several such bouquets in the revised order and I have listed a couple of them below.
If you look at the above examples, in the Zee Prime Tamil pack SD, the popular channel Zee Tamil which is individually priced at 10 rupees is being offered as part of the bouquet, which is also priced at 10 rupees. Any normal customer would think that he is getting a higher number of channels at the same price and would go for the bouquet. However, in reality, he/she is being denied the choice of selecting the channel he/she wants due to this type of pricing. The same is the case with the bouquets like SVP Lite Hindi and many others.
*I am a big cricket fan, but I did not see a single match IPL. Last ICC world I have just seen the final match in my friend house. I have requested my wife & mom not to see star jalsa & zee bangla & star plus which r rs 19, and they have agreed, my kids only see discovery kids, and see the highlights the match in SSF. dats it.
* I think - broadcaster main source of revenue just from ad sponsorship not for just Rs 19. Though rs 19 not a small amount if it is multiple by some big figures of 10 lakhs or 20 lakhs home
If the consumers stay united and boycott the premium channels (if they make them a la carte and price them at 25 rs), then the broadcasters will be brought down to their knees.
Post NTO, I have reduced TV watching a lot. Watching only sports channels now and am subscribing to them on a daily need basis. I actually end up subscribing to on the average 1.5 channels a month. So that turns out to 33 rs per month. I have also avoided using my secondary TV too and put that connection in suspended mode for the past 2 months. My TV subscription price now has come to around 190 rs per month.
It is not that I can't afford to pay the broadcasters, but I don't want to fill their coffers when they are misusing the NTO. To me if a channel is pay channel, then it must be ad free.
True. I want to go for Colors English channels on ala carte but was swindled to take their bouquets due to the illusion that there are more channels for relatively cheaper price. Anyway, I don't watch most of the channels in the bouquet. I also went with Zee Prime English due to the overpriced Zee English channels in ala carte. If the prices are reasonable, customers will choose ala carte instead of bouquets