Discussion Asianet News: Why No.1 Malayalam News Channel?

[Govind Krishnan]

Why do you think Asianet News remains the No.1 Malayalam news channel over so many years?

What do you like & dislike about them?

Any scope for other channels to take over soon?

 

[CloudCraze]

I don't think they deserve the No.1 Spot. Some other channels like 24 News, and Reporter are performing well with super visual quality including AR & VR. 24 News is the first Malayalam channel to introduce AR & VR. However, AsiaNet News's visual quality was poor at that time. But some audiences still loyal to Asianet Brand are watching Asianet News. If we consider online live streaming data in trp, definitely, they lose the No.1 Spot

 

[Aksgr]

But some audiences still loyal to Asianet Brand are watching Asianet News. If we consider online live streaming data in trp, definitely, they lose the No.1 Spot

100% true. brand matters. most Malayali's are stuck to asianet brand, that's the reason why star fears on rebranding asianet. News18 has all capabilities to match Asianet due to its larger presence in pan india.

 

[CloudCraze]

100% true. brand matters. most Malayali's are stuck to asianet brand, that's the reason why star fears on rebranding asianet. News18 has all capabilities to match Asianet due to its larger presence in pan india.

That's the Power of branding. That's why Asianet GEC Channel still ranks despite substandard program quality (Serials & Reality Shows). Even Flowers, Mazhavil Manorama and Zee Kerala have better Programs

 

[CloudCraze]

News18 has all capabilities to match Asianet due to its larger presence in pan india.

News 18 is a Pan-Indian News network. Asianet News is on the other hand a mini national news network combining Republic Branded News channels

 

[Stvnn]

It's just Asianet brand legacy. People trust them just because it's over 30 years now that they are watching same news channel. But newbies like 24, Reporter are a tough fight for Asianet news.
But such loyalty is not seen in YouTube audience. Reporter leads online views. Recently, 24 became No.1 for few weeks in some special category of BARC. They were advertising it proudly.
Now, JioStar may push News18 Kerala with the support of Asianet.

 

[Govind Krishnan]

Not sure if it's just for me, but I feel the font size is small in Asianet News scrolls as compared to News18, Manorama, etc. which may make it difficult for elderly viewers.

That's something I disliked in them even though I can still read it properly.

 

[daydreamer18]

That's the Power of branding. That's why Asianet GEC Channel still ranks despite substandard program quality (Serials & Reality Shows). Even Flowers, Mazhavil Manorama and Zee Kerala have better Programs

Asianet also upgrading and still they are giving good shows and serials unlike sun tv no creativity in their shows Asianet not misusing their brand name and 30 years legacy by creativeless shows

 

[CloudCraze]

It's just Asianet brand legacy. People trust them just because it's over 30 years now that they are watching same news channel. But newbies like 24, Reporter are a tough fight for Asianet news.
But such loyalty is not seen in YouTube audience. Reporter leads online views. Recently, 24 became No.1 for few weeks in some special category of BARC. They were advertising it proudly.
Now, JioStar may push News18 Kerala with the support of Asianet.

The reason why the audience loyalty to asianet news is not seen in YouTube because of difference in generations. New Gen audience prefer online streaming platforms rather than the TV. For me I will prefer online streaming because these channels are available in HD feed on streaming platforms especially on YouTube

 

[CloudCraze]

Asianet also upgrading and still they are giving good shows and serials unlike sun tv no creativity in their shows Asianet not misusing their brand name and 30 years legacy by creativeless shows

I don't think so. Let's take serials for an instance. 9 out of 10 serials of Asianet are remade from other languages. Lack of creativity and giving injustice to the original series are clearly visible