Discussion Asianet News: Why No.1 Malayalam News Channel?

[daydreamer18]

Who said Asianet News is no.1 news channel? Is BARC rating available?

If we go by views on YouTube live stream then 24 News is no.1 followed by Reporter.

Here we are talking about trp no about youtube views if we goes with YouTube views fake news spreading youtube channels will be no 1

 

[federer.reddevil]

Who said Asianet News is no.1 news channel? Is BARC rating available?

If we go by views on YouTube live stream then 24 News is no.1 followed by Reporter.

As I mentioned most of the nextgen do streaming on YT and they prefer news channels that have this friendly quarrels with biased reporters they want to watch news like how friends watch IPL or EPL where everyone supports a party and there is friendly banter(argument) among the reporters

However majority of those who watch malayalam news on TV is the people above the 40 or 45 age bracket and they wish to see news where the reporters dont openly support any party and in that Asianet News easily wins.

We can maybe discuss which news channel is leading combined TV + YT but when it comes to pure TV then Asianet News is miles ahead and btw I watch 24 on YT

 

[Govind Krishnan]

100% true. brand matters. most Malayali's are stuck to asianet brand, that's the reason why star fears on rebranding asianet. News18 has all capabilities to match Asianet due to its larger presence in pan india.

Asianet, Asianet News & Asianet Digital Cable all using the same brand name & similar logo. Yet they are now owned by different groups. Milking the brand value to the maximum.

Can't JioStar ask Asianet News to change name now?

 

[jpcreation]

Here we are talking about trp no about youtube views if we goes with YouTube views fake news spreading youtube channels will be no 1

Reporter tv and 24 news are useing bot u watch any there yt channel 10k views in every mind night you check that 2 channel

 

[daydreamer18]

Asianet, Asianet News & Asianet Digital Cable all using the same brand name & similar logo. Yet they are now owned by different groups. Milking the brand value to the maximum.

Can't JioStar ask Asianet News to change name now?

The Asianet brand is owned by Jupiter capital.they only gave rights to star to use asianet name after it was acquired from them , so jiostar won't ask Asianet news to change their name but Jupiter capital has rights to ask jiostar to change the brand name

 

[Aksgr]

Asianet, Asianet News & Asianet Digital Cable all using the same brand name & similar logo. Yet they are now owned by different groups. Milking the brand value to the maximum.

Can't JioStar ask Asianet News to change name now?

Its actually the other way around, jiostar sublicensee the brand asianet . They pay royalty every year.
The management decided to continue with royality as changing name would have negative impact on ratings

 

[CloudCraze]

The Asianet brand is owned by Jupiter capital.they only gave rights to star to use asianet name after it was acquired from them , so jiostar won't ask Asianet news to change their name but Jupiter capital has rights to ask jiostar to change the brand name

Is jupital capital ventures still operating?

 

[Govind Krishnan]

Is jupital capital ventures still operating?

Yes, I guess. Though their social media handles and website haven't got updates since 2021. But they still got employees on LinkedIn.

 

[CloudCraze]

Yes, I guess. Though their social media handles and website haven't got updates since 2021. But they still got employees on LinkedIn.

Asianet Channels (Asianet, Asianet plus & movies) are operating under SIPL. Asianet News & Suvarna News under ANN. Asianet Digital TV & Broadband (ACV) also uses the Asianet Logo & Brand Identity. But the irony is all these entities don't belong to each other. Another irony is Asianet Brand identity is an intellectual property of Jupiter Capital Ventures. Irony over ironies

 

[Govind Krishnan]

Asianet Channels (Asianet, Asianet plus & movies) are operating under SIPL. Asianet News & Suvarna News under ANN. Asianet Digital TV & Broadband (ACV) also uses the Asianet Logo & Brand Identity. But the irony is all these entities don't belong to each other. Another irony is Asianet Brand identity is an intellectual property of Jupiter Capital Ventures. Irony over ironies

People of Kerala are very familiar with the brand name since ages & often consider it to be from the same company. Shared brand value benefitting all of them.