It looks like a kids’ channel. IN10 Media has Ishara and Nazara as Hindi GECs and Gubbare as its kids’ channel. Shemaroo is doing the same with Shemaroo TV, Shemaroo Umang and Chumbak. Now Enterr10 (which has the market leader Dangal and Dangal 2) is left to launch an FTA kids’ channel.So Its an Hindi GEC . Hindi Entertainment 3rd Channel from Shemaroo Group. 1 Channel for Male , 1 for Female and Now 1 for teenagers .