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But they've clearly written its an New Hindi Entertainment channel bro . Check the above promo .It looks like a kids’ channel. IN10 Media has Ishara and Nazara as Hindi GECs and Gubbare as its kids’ channel. Shemaroo is doing the same with Shemaroo TV, Shemaroo Umang and Chumbak. Now Enterr10 (which has the market leader Dangal and Dangal 2) is left to launch an FTA kids’ channel.