NDTV, which was once considered as the foremost news broadcaster in the country, has been undergoing a period of financial turmoil of late. Besides operating in the broadcasting domain, NDTV also has interests in the digital and e-commerce space. However, the digital business of the company is the only silver lining, at least right now, given that the other two segments are in deep loss.
Top sources have told exchange4media that the broadcaster is in preliminary talks with some parties to sell the TV channel. Interestingly, sources say that yoga guru and founder of Patanjali Ayurved- Baba Ramdev, is among the interested parties and he recently had a preliminary discussion with some stakeholders regarding the acquisition of the channel.
Now what remains to be seen is if Ramdev baba’s business acumen will also allow him to enter the Indian broadcasting space and if yes, will he make a success of it.
Baba Ramdev in preliminary talks to buy NDTV
Top sources have told exchange4media that the broadcaster is in preliminary talks with some parties to sell the TV channel. Interestingly, sources say that yoga guru and founder of Patanjali Ayurved- Baba Ramdev, is among the interested parties and he recently had a preliminary discussion with some stakeholders regarding the acquisition of the channel.
Now what remains to be seen is if Ramdev baba’s business acumen will also allow him to enter the Indian broadcasting space and if yes, will he make a success of it.
Baba Ramdev in preliminary talks to buy NDTV
