I wanted to share my opinion why Star channels are dominating in most of the market.
What Star is doing that they're connecting with the audience of that region be it in terms of programming or graphics. If you look at StarPravah, the logo, tagline (most important) & graphics clearly shows the culture values of Maharashtra, the kind of serials they're making is around marathi culture, same with StarMaa which uses maroon color which define kumkum, they even ditch maa in english language & replaced it with telugu language, why? To connect with the Audience. If you look at colors,zee which uses the same logo & kinda same graphics which somehow fail to connect people in that area. (Although this assumption is wrong in kannada market) Star is a powerful brand even if it was not a Disney company, it doesn't even effect the power it has. The Parent Company is smaller than the subsidiary in terms of popularity in india.