BARC TRP | WEEK 27

[iDJ]

Sony should try to build compelling bouquet with engaging content. Real issue is that their competitors r always high on preference list of subscribers hence they don't take Sony Bouquet.

Also price needs to be reduced for all bouquet and BBC Earth needs immediate inclusion in all basic GEC/Movie variants of Happy India Pack. Lastly it would be better if they give bouquet different unique names, having same name is confusing for subscribers and they should build some better bond with operators to promote channels

Star is offering all major sports channels in ₹49 bouquet. Meanwhile Sony is only offering 1 channels in confusing Happy India B bouquet. Hopefully, they offer sports and infotainment channels with GEC channels bouquet at an increased price without causing confusion.