As Star Plus continues to struggle on Sundays, rival channels have taken the opportunity to steal the glory. On Sunday, &TV toppled Star Plus from the No.1 position, according to exclusive data obtained by BizAsiaLive.com.
Star Plus’ share stood at 0.07%, compared to &TV, which delivered 0.09%. Star Plus’ biggest show on Sunday was ‘Ikyawann’ repeat at 15:00 with 39,900 viewers, followed by ‘India’s Next Superstars’ at 20:00 with 28,500 viewers and ‘Yeh Hai Mohabbatein’ repeat at 16:00 with 24,500 viewers.
&TV’s ratings witnessed a boost on the back of a line-up of Bollywood blockbuster films. The channel recorded its best ratings after a number of quiet months. On Sunday, ‘The Voice India – Kids’ at 19:30 pulled in 21,700 viewers, followed by ‘Golmaal – Fun Unlimited’ at 16:30 with 21,200 viewers and ‘Hum Aapke Hain Koun’ at 12:30 with 13,600 viewers.
Overnights: &TV topples Star Plus from No.1 on Sunday in UK
on one side in india, &tv getting beaten by FTA channels & on other side, it is beating dominating channel like star plus in UK. hope they'll make some good strategy to get good ratings in india.