Dinesh jain
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Infotainment broadcaster Discovery is
on its way to transform Discovery Turbo into a
premium English entertainment channel for men.
The makeover and programming overhaul will
take place on Monday, 1 December.
Since its launch about five years ago, Turbo has
focused mostly on motoring content. Now it will
expand its content offering to reflect the new
and emerging passions, desires and interests of
the aspirational male audience.
The refreshed Turbo brand will present content
ranging from adventure, combat, DIY, hobbies,
lifestyle, reality, trends, challenges and auto. The
channel is being positioned as a one-stop
destination for everything that is cool, real and
entertaining.
The tagline ‘Men Like That’ will be demonstrated
through the channel’s new logo, on-air
presentation and above all, through its
programming and personalities such as Mike
Rowe, Joel Lambert, Les Stroud, Gary Humphrey
and Bill Wu.
Turbo will look to fill the vacuum in the Indian
television space by catering to the growing
segment of men seeking to live life to the
fullest. Its content will push the boundaries of
endurance, imagination and excitement.
Speaking on the rebranding exercise, Discovery
executive VP, GM South Asia Rahul Johri said,
“The refreshed Turbo will match the dynamic
expectations of the Indian male audience
seeking maximum out of every experience.
The
only specialised-content channel in the English
genre, Turbo reflects the promised benefits of
digitisation. The Indian television landscape is
ever changing and we have stayed ahead of the
curve by recognising the evolving trends and
addressing them by creating new television
genres and distinct audience segments. With its
widened content offering, Turbo will offer an
enhanced value to the affiliates and advertisers.”
Launched in January 2010, Turbo is available
across all platforms including DTH platforms like
Tata Sky, Dish TV, Airtel Digital, Videocon d2h
and Reliance Big TV, as well as digital cable
such as Siti Cable, Hathway and DEN Networks.
Programming blocks
Discovery rebrands Discovery Turbo as a male-focused channel on Monday | TelevisionPost.com
on its way to transform Discovery Turbo into a
premium English entertainment channel for men.
The makeover and programming overhaul will
take place on Monday, 1 December.
Since its launch about five years ago, Turbo has
focused mostly on motoring content. Now it will
expand its content offering to reflect the new
and emerging passions, desires and interests of
the aspirational male audience.
The refreshed Turbo brand will present content
ranging from adventure, combat, DIY, hobbies,
lifestyle, reality, trends, challenges and auto. The
channel is being positioned as a one-stop
destination for everything that is cool, real and
entertaining.
The tagline ‘Men Like That’ will be demonstrated
through the channel’s new logo, on-air
presentation and above all, through its
programming and personalities such as Mike
Rowe, Joel Lambert, Les Stroud, Gary Humphrey
and Bill Wu.
Turbo will look to fill the vacuum in the Indian
television space by catering to the growing
segment of men seeking to live life to the
fullest. Its content will push the boundaries of
endurance, imagination and excitement.
Speaking on the rebranding exercise, Discovery
executive VP, GM South Asia Rahul Johri said,
“The refreshed Turbo will match the dynamic
expectations of the Indian male audience
seeking maximum out of every experience.
The
only specialised-content channel in the English
genre, Turbo reflects the promised benefits of
digitisation. The Indian television landscape is
ever changing and we have stayed ahead of the
curve by recognising the evolving trends and
addressing them by creating new television
genres and distinct audience segments. With its
widened content offering, Turbo will offer an
enhanced value to the affiliates and advertisers.”
Launched in January 2010, Turbo is available
across all platforms including DTH platforms like
Tata Sky, Dish TV, Airtel Digital, Videocon d2h
and Reliance Big TV, as well as digital cable
such as Siti Cable, Hathway and DEN Networks.
Programming blocks
Discovery rebrands Discovery Turbo as a male-focused channel on Monday | TelevisionPost.com
