Rajpatil98
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- 15 Feb 2019
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One more thing is before BARC, TAM agency only installed meters in urban areas they didnt have meters in rural areas at that time only urban trp was there.....even initial phase of barc also they only used to have Urban trps after 2 yrs they installed meters in rural areas also.....but advertisers still neglect rural trp for slot rates nd shows future is solely depend on urban 15+ trps (note that BARC website only publishes 2+ age data)Why rural TRPs are ignored?