• Welcome to DreamDTH Forums
    An online community for the television enthusiasts!
    Log in or Register

BIG CBS Prime now at No.2, toppling strong competition


22 Mar 2011
Reaction score

BIG CBS PRIME, the first premium English General Entertainment Channel from the Reliance Broadcast Network Limited and CBS Studios International JV, has escalated its viewership and has moved above stiff competition to take No. 2 position among SEC A/B, Males, 15-34 Top 7 metros. (Source: TAM).

With programs like Bellator, NCIS, Survivor that set the adrenaline pumping of the men, the Channel’s appeal in this audience group is on an upward spiral. Not to leave out the women loyalists, the numbers indicate a clear growth and that it is the BOYS who are lapping up the channel.

The Channel was confident that the content will resonate with the audiences, backed by heavy research and consumer insights. In addition to strong research, the channel was backed by innovative marketing initiatives which grown the Channel to such high numbers in such a short period of time.

Within the second month of its launch, BIG CBS PRIME, had already jumped to the third position in reach, in the English GEC category and the latest numbers only re-affirm the belief in the product.

Aparnaa Pande, General Manager-BIG CBS Networks, said “We have always believed India had a huge discerning audience base for international entertainment content. The Channel has been doing exceedingly well since launch, and we are happy to be able to able to draw greater eyeballs in a very relevant category. We will continue to entertain India with near live entertainment from the US as we offer marketers an excellent platform to reach out to a rich audience
CBS PRIME is already available across 30 Million HH’s across all major digital cable and DTH platforms like Hathway, In Cable, Digi Cable, DEN, 7 Star, WWIL, ICC, Sun Direct, and Reliance Digital, Airtel Digital TV and Videocon d2h. It is also available across many MSOs in smaller centers on their Digital networks, covering overall over 400 cable networks.

Thread starter Similar threads Forum Replies Date
M "BIG CBS PRIME" is Temporarily FTA From Asiasat [email protected]°E AsiaSat Updates 5
Bapun Raz Prime BIG CBS Removed d2h (formerly Videocon d2h) 6
inams_sam BIG CBS PRIME VOICE BACK AGAIN Airtel Digital TV 7
S BIG CBS PRIME and BIG CBS LOVE removed from Reliance Digital Tv. Reliance Digital TV 0
S BIG CBS PRIME AND LOVE removed on 17 december Sun Direct 15
S Big cbs prime channel closed Sun Direct 14
Yuvi2Yuvi BIG CBS PRIME going to Removed w.e.f 1st January 2014 d2h (formerly Videocon d2h) 14
J Big Cbs Prime & Big Cbs love Removed from Dish TV Dish TV 12
jagdeep malwa dishtv remove BIG CBS PRIME and BIG CBS LOVE Dish TV 6
Bapun Raz BIG CBS Prime + BIG RTL Thrill is the new 'Breaking News' TV Channels News 10
Karthik Big CBS prime logo changed. TV Channels News 3
Bapun Raz BIG CBS Prime english feed added back again d2h (formerly Videocon d2h) 1
P BIG CBS Prime Logo changed TV Channels News 7
Abhiii_9X English Language feed removed in PRIME BIG CBS d2h (formerly Videocon d2h) 6
Gssran Videocon d2h Added Hindi Audio Feed on Prime Big CBS d2h (formerly Videocon d2h) 3
P Hindi feed of BIG CBS Prime to be added soon in Videocon d2h d2h (formerly Videocon d2h) 6
D hindi audio feed on big cbs prime Airtel Digital TV 4
tech_genie BIG CBS Prime Hindi Audio feed now in Dish TV Dish TV 6
tech_genie Big CBS Prime in Hindi from 18th Feb TV Channels News 14
Bapun Raz BIG CBS PRIME: 10 Sexy bachelors, a stunning diva and total brand engagement! TV Channels News 0
Bapun Raz Big CBS Prime & Talenthouse India scout for 'Prime Idol' TV Shows & Programs 0
Bapun Raz BIG CBS PRIME: Xport to LA: Participate to watch The X Factor Live! TV Shows & Programs 0
Bapun Raz BIG CBS PRIME: American Idol starts tonight at 9pm! TV Shows & Programs 0
Bapun Raz PRIME [email protected]: Latest, Freshest & Hottest shows of this month! TV Shows & Programs 1
Bapun Raz 'RBNL's local show 'India's Prime Icon' to simulcast on Big CBS Prime, Bloomberg TV TV Channels News 0

Similar threads

Top Bottom
AdBlock Detected

We get it, advertisements are annoying!

Sure, ad-blocking software does a great job at blocking ads, but it also blocks useful features of our website. For the best site experience please disable your AdBlocker.

I've Disabled AdBlock