BIG CBS Prime now at No.2, toppling strong competition


22 Mar 2011
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BIG CBS PRIME, the first premium English General Entertainment Channel from the Reliance Broadcast Network Limited and CBS Studios International JV, has escalated its viewership and has moved above stiff competition to take No. 2 position among SEC A/B, Males, 15-34 Top 7 metros. (Source: TAM).

With programs like Bellator, NCIS, Survivor that set the adrenaline pumping of the men, the Channel’s appeal in this audience group is on an upward spiral. Not to leave out the women loyalists, the numbers indicate a clear growth and that it is the BOYS who are lapping up the channel.

The Channel was confident that the content will resonate with the audiences, backed by heavy research and consumer insights. In addition to strong research, the channel was backed by innovative marketing initiatives which grown the Channel to such high numbers in such a short period of time.

Within the second month of its launch, BIG CBS PRIME, had already jumped to the third position in reach, in the English GEC category and the latest numbers only re-affirm the belief in the product.

Aparnaa Pande, General Manager-BIG CBS Networks, said “We have always believed India had a huge discerning audience base for international entertainment content. The Channel has been doing exceedingly well since launch, and we are happy to be able to able to draw greater eyeballs in a very relevant category. We will continue to entertain India with near live entertainment from the US as we offer marketers an excellent platform to reach out to a rich audience
CBS PRIME is already available across 30 Million HH’s across all major digital cable and DTH platforms like Hathway, In Cable, Digi Cable, DEN, 7 Star, WWIL, ICC, Sun Direct, and Reliance Digital, Airtel Digital TV and Videocon d2h. It is also available across many MSOs in smaller centers on their Digital networks, covering overall over 400 cable networks.
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