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Big FM is radio partnerfor ICC Cricket WC 2015

Sajee

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MUMBAI: Radio network Big FM has
announced its exclusive partnership as the
official radio partner for the upcoming ‘ICC
Cricket World Cup 2015’.

The network has also launched a special
interactive programme ‘Cricket Ka Big
Headquarter’ with experts like Virendra
Sehwag and Harsha Bhogle. It will
commence on 8 February, leading into the
World Cup on 14 February, and then until the
end of the World Cup across its 45 station
networks.

The show will provide listeners with match
updates, trivia, behind-the-scene stories,
game analysis, and celebrity interactions.
Bhogle will give expert pre- and post-match
analysis for the season.

Big FM national business head Ashwin
Padmanabhan said, “Cricket is a religion in
our country and is immensely loved and
followed by our people. We are extremely
delighted to partner with the very
prestigious ICC World Cup, offering yet
another unparalleled entertainment
experience with Big FM. Our offerings
combine to provide our cricket-frenzied
audiences an excellent sports entertainment
experience, while giving marketers a
fabulous property to ride with.”

Big FM aims to enhance its offerings further
through exclusive on-air content and off-air
initiatives. It will indulge in a trivia and
contest wherein six winners stand a chance
to win a trip to Australia and report from the
stadium.

The winners will be selected based on their
performance in on-air quizzes and contests.
The winners will travel to Australia and
watch the grand finale live, while also
reporting for Big FM from down under. The
contest will be judged by Sehwag.

Ensuring extensive marketing, platforms
across on ground, digital and social media
will be activated. It will include various
engagement activities for listeners like
games, trivia, picture updates, and quizzes.
Big FM jocks will also visit residential
welfare associations to create excitement
and awareness of the radio station’s
property.

In the digital space, the radio network has
partnered PLUGGD Radio to launch a mobile
app for ‘Cricket Ka Big Headquarters’. The
app is meant to enable listeners to engage
with RJs through chats and participate in
contests and polls. It will also regularly
update listeners on Big FM’s music, RJs and
the latest from ‘Cricket Ka Big
Headquarters’.

Big FM is radio partner for ICC Cricket WC 2015 | TelevisionPost.com
 
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