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Having turned into a pay channel recently, Reliance Broadcast Network Ltd’s Hindi comedy entertainment channel Big Magic is now looking to revamp its content line-up to complement its new look and strategy.
The channel has recently made new appointments in the programming department, and the focus now is on non-fiction comedy shows that will be integrated with the group’s radio network Big FM.
Big Magic creative director Bimal Unnikrishnan told TelevisionPost.com, “We are in the process of creating a lot of unscripted non-fiction shows in the comedy space because we believe that there is an opportunity and we would like to give our comedy content a more contemporary and topical feel.
Non-fiction as a genre helps us to actually integrate topicality into our content very easily as compared to fiction and that is one of the reasons we are revamping the line-up and are in the process of launching a whole bunch of new shows around topical contemporary subjects and insights.”
Among the new launches is ‘Fakebook with Kavita’, which is a satirical take on everyday issues and the hypocrisy in people.
The show launches 19 October, and will air from Monday to Tuesday at 9 pm. As part of the integration, the show will also air on Big FM from Monday to Thursday, from 9 to 11 pm.
The satirical comedy series will be hosted by Kaushik, who will discuss various real-life situations and incidents with a twist of comedy. Kaushik will be seen doing sketches where her character will vary depending on situations.
‘Fakebook with Kavita’ is a gag-based show and gags are essentially an audio medium, thus enabling a seamless integration of content without having to tweak it separately for radio and television.
“Most of the programming we are doing, we see the opportunity of a seamless integration between TV and radio.
So we are not doing anything especially for radio and we think radio is a medium that can present content in all genres,” he stated.
In fact, earlier the broadcast hour for the show on radio was one hour, which has now been extended to two hours. Unnikrishnan said that since radio is essentially a music medium.
30-minute content on TV would be played across two hours on radio because it will be interspersed with music. So, it’s only 20 per cent content that is played per hour on radio.
The show will air in the HSM markets, which is 36 stations of the network. Going ahead, all the
Read more at:
http://www.televisionpost.com/television/big-magic-looks-to-revamp-content-line-up-to-focus-on-non-fiction/
The channel has recently made new appointments in the programming department, and the focus now is on non-fiction comedy shows that will be integrated with the group’s radio network Big FM.
Big Magic creative director Bimal Unnikrishnan told TelevisionPost.com, “We are in the process of creating a lot of unscripted non-fiction shows in the comedy space because we believe that there is an opportunity and we would like to give our comedy content a more contemporary and topical feel.
Non-fiction as a genre helps us to actually integrate topicality into our content very easily as compared to fiction and that is one of the reasons we are revamping the line-up and are in the process of launching a whole bunch of new shows around topical contemporary subjects and insights.”
Among the new launches is ‘Fakebook with Kavita’, which is a satirical take on everyday issues and the hypocrisy in people.
The show launches 19 October, and will air from Monday to Tuesday at 9 pm. As part of the integration, the show will also air on Big FM from Monday to Thursday, from 9 to 11 pm.
The satirical comedy series will be hosted by Kaushik, who will discuss various real-life situations and incidents with a twist of comedy. Kaushik will be seen doing sketches where her character will vary depending on situations.
‘Fakebook with Kavita’ is a gag-based show and gags are essentially an audio medium, thus enabling a seamless integration of content without having to tweak it separately for radio and television.
“Most of the programming we are doing, we see the opportunity of a seamless integration between TV and radio.
So we are not doing anything especially for radio and we think radio is a medium that can present content in all genres,” he stated.
In fact, earlier the broadcast hour for the show on radio was one hour, which has now been extended to two hours. Unnikrishnan said that since radio is essentially a music medium.
30-minute content on TV would be played across two hours on radio because it will be interspersed with music. So, it’s only 20 per cent content that is played per hour on radio.
The show will air in the HSM markets, which is 36 stations of the network. Going ahead, all the
Read more at:
http://www.televisionpost.com/television/big-magic-looks-to-revamp-content-line-up-to-focus-on-non-fiction/
