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Music and social media are the weak points of today’s youth. To leverage both these youth interests, Disney UTV Digital has launched ‘Bindass Facebook Jukebox’ for youth channel Bindass. It is a digital jukebox that allows users to interact with music on Facebook and watch their interactions on television on the Bindass channel.
Bindass’ Facebook page has over 1.9 million fans, with more than five lakh people interacting on the page.
Users can rank music by voting for their favourite songs listed on the application. The application does not only play music but also allows the users to interact with each other. This jukebox allows users to dedicate songs to their friends and loved ones and watch their dedication on television on The Bindass Jukebox Show that is on air from Monday to Friday from 5PM – 7 PM.
Sameer Pitalwalla, Director, Video and Celebrity, Disney UTV said, “We have the most engaged fan base for a youth channel on Facebook, with a PTA (people talking about) percentage above 20 per cent. We wanted to find a way to gratify them for engaging with brand Bindass online and present them with an exciting product. With our expertise in the youth space, we understand the importance of music and social media in their lives. ‘Bindass Facebook jukebox’ converges both and gives them the power to select songs and see them along with their comments and dedications on Bindass channel.”
The entire technology, application and middleware connecting Facebook, the on-air play out and music playlists is developed by the channel’s in-house team.
Read More: Bindass integrates social with on-air line-up
Bindass’ Facebook page has over 1.9 million fans, with more than five lakh people interacting on the page.
Users can rank music by voting for their favourite songs listed on the application. The application does not only play music but also allows the users to interact with each other. This jukebox allows users to dedicate songs to their friends and loved ones and watch their dedication on television on The Bindass Jukebox Show that is on air from Monday to Friday from 5PM – 7 PM.
Sameer Pitalwalla, Director, Video and Celebrity, Disney UTV said, “We have the most engaged fan base for a youth channel on Facebook, with a PTA (people talking about) percentage above 20 per cent. We wanted to find a way to gratify them for engaging with brand Bindass online and present them with an exciting product. With our expertise in the youth space, we understand the importance of music and social media in their lives. ‘Bindass Facebook jukebox’ converges both and gives them the power to select songs and see them along with their comments and dedications on Bindass channel.”
The entire technology, application and middleware connecting Facebook, the on-air play out and music playlists is developed by the channel’s in-house team.
Read More: Bindass integrates social with on-air line-up
