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BT Sport extends Bundesliga rights deal
BT Sport has extended its deal for the exclusive live UK TV rights to German soccer’s Bundesliga for another two years.
The pay-TV broadcaster will screen 115 games a season from the German top tier until the end of 2017 in an agreement which also cover the Republic of Ireland. It will also have the rights to the annual DFL Supercup, which pits the league champions against the winners of the DFB Pokal cup competition, and will show preview and highlights programmes.
The existing BT deal with the Bundesliga runs until the end of the 2014/15 season. No financial terms were released for the new agreement. Bundesliga marketing arm DFL Sport Enterprises has been agreeing two-year overseas deals in a bid to bring its domestic and international cycles into line.
“We are really thrilled that we will continue to be the home of Bundesliga for the next three seasons until 2017,” said Simon Green, the director of BT Sport. “Combined with our incredible line-up of exclusively live matches from the Uefa Champions League and the Uefa Europa League, the Bundesliga takes its place in our schedule as one of the premium European league competitions, having provided both finalists at Wembley last season.
“Our viewers have loved the opportunity to watch live matches involving some of the most outstanding teams in Europe and pitting charismatic managers like Pep Guardiola and Jurgen Klopp against each other. I am delighted that the Bundesliga recognised that BT Sport has made a big commitment to German football and will continue to promote and foster the league for UK sports lovers in the future.”
BT Sport is also the UK rights holder to Italy’s Serie A and France’s Ligue 1.
BT Sport extends Bundesliga rights deal - Goal.com
