India has more cable TV households than direct to home (DTH) homes, minister of state in the ministry of information and broadcasting (MIB) Rajyavardhan Singh Rathore has said in the Rajya Sabha.
As per the data available on Management Information System (MIS) developed by the MIB, cable TV has a share of 46.5% of the TV households in India while DTH companies have 42.4% share. The two modes of distribution have a collective share of 88.9% of the Indian market.
Cable TV ahead of DTH in market share: Rathore
As per the data available on Management Information System (MIS) developed by the MIB, cable TV has a share of 46.5% of the TV households in India while DTH companies have 42.4% share. The two modes of distribution have a collective share of 88.9% of the Indian market.
Cable TV ahead of DTH in market share: Rathore