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MUMBAI: UK broadcaster Channel 4 CEO David Abraham has unveiled details of All 4, the
brand new digital home of all Channel 4 content, at a keynote address at the IBC Conference in Amsterdam.
Abraham announced that in 2015, Channel 4’s 4oD will evolve to become All 4 – a new online
destination with a new brand identity which will present all of Channel 4’s linear channels,
digital content and services in one place, for the first time.
The All 4 brand will replace the 4oD brand on all platforms from the end of Q1 2015. A new,
engaging and intuitive user interface will guide viewers through a digital experience structured around three temporal states – On Demand (past), Now (present) and On Soon (future).
This will launch initially on PC and iOS devices and will be extended to other digital platforms across 2015.
A new look On Demand will house all of Channel 4’s catch up content and its vast archive – integrating all available programme-related information such as cast interviews and galleries with on-demand content for the first time.
Read more at: http://www.televisionpost.com/technology/channel-4-to-launch-new-digital-service-all-4/
brand new digital home of all Channel 4 content, at a keynote address at the IBC Conference in Amsterdam.
Abraham announced that in 2015, Channel 4’s 4oD will evolve to become All 4 – a new online
destination with a new brand identity which will present all of Channel 4’s linear channels,
digital content and services in one place, for the first time.
The All 4 brand will replace the 4oD brand on all platforms from the end of Q1 2015. A new,
engaging and intuitive user interface will guide viewers through a digital experience structured around three temporal states – On Demand (past), Now (present) and On Soon (future).
This will launch initially on PC and iOS devices and will be extended to other digital platforms across 2015.
A new look On Demand will house all of Channel 4’s catch up content and its vast archive – integrating all available programme-related information such as cast interviews and galleries with on-demand content for the first time.
Read more at: http://www.televisionpost.com/technology/channel-4-to-launch-new-digital-service-all-4/
