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Breaking Disney Channel India to launch new property 'Imagine That'


2 Aug 2015
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MUMBAI: Disney Channel India is set to treat kids and families with an exciting property – Imagine That in the year 2020. Bringing back DIY in an all new avatar, Imagine That will tap into a kid’s natural desire to explore, imagine and create through a television show along with experiential
initiatives; all centered around upcycling.

The property will aim to create a platform for the free-spirited minds of the country and give a purpose to their creativity by introducing upcycling as a theme. Imagine That will start off with a television show with Rob – India’s biggest and most popular artist – who will inspire kids to think out of the proverbial box and motivate them to repurpose and transform resources into high quality art. This concept of upcycling with DIY will also be extended through a series of on-ground and digital engagements; each aimed to foster creativity and imagination in kids.

Disney Channel India to launch new property 'Imagine That'
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