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Mumbai: CNBC-TV18 has been honored with Gold for the best print campaign for a property/show at the PromaxBDA India Awards for their Budget Print Campaign.
Designed around the theme of ‘Bounce Back or Break Down’, the campaign on the Union Budget 2012 was an aesthetic reflection of the fact that subtlety is not the need of the hour. The campaign was conceptualized and executed by Cell18.
The campaign, together with the shows, focused on the major challenges faced by the Indian Economy, both internally and internationally and the solutions versus the deficits in the budget. The creatives were thought provoking, and exuded an ‘in your face’ attitude.
Continue reading
Designed around the theme of ‘Bounce Back or Break Down’, the campaign on the Union Budget 2012 was an aesthetic reflection of the fact that subtlety is not the need of the hour. The campaign was conceptualized and executed by Cell18.
The campaign, together with the shows, focused on the major challenges faced by the Indian Economy, both internally and internationally and the solutions versus the deficits in the budget. The creatives were thought provoking, and exuded an ‘in your face’ attitude.
Continue reading
