Thakur
Banned
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- 30 Aug 2013
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NEW DELHI:The channel,which
launched with path breaking shows
like Balika Vadhu and Uttaran ,is
once again treading into the social
issues gripping our nation.The new
series,Udann ,inspired by renowned
filmmaker Mahesh Bhatt, will commence on
Colors from 18 August.
Bhatt was originally intending to make it into a
film, which he had thought of 25 years ago,
since the film industry then only wanted
entertaining fare in the liberalised economy of
the early nineties.
He believes that while the Indian woman can
call herself emancipated in many ways, she still
cannot walk shoulder to shoulder with men.
And bonded labor and exploitation of women
continue to remain a curse, which is a matter
of shame for India.
The new series is produced by Gurudev Bhalla,
once an assistant of Bhatt and Dhaval Jayantilal
Gada while Robin Bhatt and Javed Siddiqui have
scripted the show.
Bhalla says he had sought Bhatt’s permission
to make the series after he was approached by
Colors to collaborate on TV, with suitable
changes that will suit the medium.
Moreover, Gada and Bhalla express that a lot
of research has gone into ensuring that the
story is told in the right spirit. They also
worked closely with NGOs fighting against
bonded labor to ensure realistic
representation.
Colors CEO Raj Nayak says that the channel
was not put off by the fact that the series was
launching at the same time as Amitabh
Bachchan’s Kaun Banega Crorepati season
eight on Sony and Nisha Aur Uske Cousins on
Star Plus. The time slot (8.30 pm) had been
picked as Madhubala has ended and the other
series are running well in their respective
slots.
In fact the launch of the series had been
planned much earlier to be around
Independence Day since that was the theme of
the series – freedom – but it could only be
launched on a Monday.
According to Colors weekday programming
head Prashant Bhatt social issues like bonded
labor is widely prevalent even in 21st century
urbanised India and needs to be brought to
fore and fought against. Udann narrates a tale
about the life of Chakor who has a strong
survival instinct which keeps her sailing
through the toughest situations. Her rebellious
yet endearing nature proves that simplicity and
innocence together will make for an attractive
viewing proposition for audiences. In Chakor’s
story that represents the unrealised hopes of
countless Indians, suppressed by this barbaric
practice of bonded-labor, viewers are sure to
find an inspiring story of hope and resilience."
Furthermore, Nayak says Colors accepted the
idea of the serial as its ‘DNA is social themes’.
Sources peg per episode production cost at
around Rs 8 lakh to Rs 12 lakh.
Since the issue of bonded labour is linked to
rural areas, the channel will promote and even
hold press meets in Taluka headquarters, apart
from using all media like radio, hoardings, TV
and social media to promote the series.
The series stars young Spandan Chaturvedi in
the main role of the child Chakor, Sai Ballal,
and Sai Deodhar-Arvind. http://www.indiantelevision.com/television/tv-channels/gecs/colors-to-awaken-rural-masses-with-udaan-140812
launched with path breaking shows
like Balika Vadhu and Uttaran ,is
once again treading into the social
issues gripping our nation.The new
series,Udann ,inspired by renowned
filmmaker Mahesh Bhatt, will commence on
Colors from 18 August.
Bhatt was originally intending to make it into a
film, which he had thought of 25 years ago,
since the film industry then only wanted
entertaining fare in the liberalised economy of
the early nineties.
He believes that while the Indian woman can
call herself emancipated in many ways, she still
cannot walk shoulder to shoulder with men.
And bonded labor and exploitation of women
continue to remain a curse, which is a matter
of shame for India.
The new series is produced by Gurudev Bhalla,
once an assistant of Bhatt and Dhaval Jayantilal
Gada while Robin Bhatt and Javed Siddiqui have
scripted the show.
Bhalla says he had sought Bhatt’s permission
to make the series after he was approached by
Colors to collaborate on TV, with suitable
changes that will suit the medium.
Moreover, Gada and Bhalla express that a lot
of research has gone into ensuring that the
story is told in the right spirit. They also
worked closely with NGOs fighting against
bonded labor to ensure realistic
representation.
Colors CEO Raj Nayak says that the channel
was not put off by the fact that the series was
launching at the same time as Amitabh
Bachchan’s Kaun Banega Crorepati season
eight on Sony and Nisha Aur Uske Cousins on
Star Plus. The time slot (8.30 pm) had been
picked as Madhubala has ended and the other
series are running well in their respective
slots.
In fact the launch of the series had been
planned much earlier to be around
Independence Day since that was the theme of
the series – freedom – but it could only be
launched on a Monday.
According to Colors weekday programming
head Prashant Bhatt social issues like bonded
labor is widely prevalent even in 21st century
urbanised India and needs to be brought to
fore and fought against. Udann narrates a tale
about the life of Chakor who has a strong
survival instinct which keeps her sailing
through the toughest situations. Her rebellious
yet endearing nature proves that simplicity and
innocence together will make for an attractive
viewing proposition for audiences. In Chakor’s
story that represents the unrealised hopes of
countless Indians, suppressed by this barbaric
practice of bonded-labor, viewers are sure to
find an inspiring story of hope and resilience."
Furthermore, Nayak says Colors accepted the
idea of the serial as its ‘DNA is social themes’.
Sources peg per episode production cost at
around Rs 8 lakh to Rs 12 lakh.
Since the issue of bonded labour is linked to
rural areas, the channel will promote and even
hold press meets in Taluka headquarters, apart
from using all media like radio, hoardings, TV
and social media to promote the series.
The series stars young Spandan Chaturvedi in
the main role of the child Chakor, Sai Ballal,
and Sai Deodhar-Arvind. http://www.indiantelevision.com/television/tv-channels/gecs/colors-to-awaken-rural-masses-with-udaan-140812
