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Gurmeet singh
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RE: Rising Star Coming Soon on Colors and Voot
Good update bro :tup
Good update bro :tup
Thakur
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Colors to actively engage viewers Israeli singing show 'Rising Star' in early 2017
Colors launched its first singing reality show Sur Kshetra in 2012, a musical battle between teams of two neighbouring countries Pakistan and India. The show was indeed one of its kind.
Staying true to its brand value of being at the forefront of innovation and disruptive programming, Colors has joined hands with the world-renowned production and distribution giant Keshet International to bring the Israeli singing reality show Rising Star to India.
The show is one of the world’s most celebrated singing-based reality shows with live viewer engagement at its core. Rising Star is slated for an early 2017 launch on Colors, and will be produced by Optimystix Entertainment.
Originally created and produced by Tedy Productions and Keshet Broadcasting, has, since its inception in 2013, enthralled the global audience with the most vivid talent. With more than 250 episodes globally to its credit, the format has been aired across more than 16 countries including Israel, the U.S, Brazil, Portugal, Argentina, China, Cambodia and Indonesia amongst others.
Commenting on this landmark acquisition, Colors CEO Raj Nayak said, “For the first time, here is a reality show that will not only be Live but will also give the viewers sitting at home an opportunity to engage with the progress and build-up of the show. What is beautiful about the format is that it’s instant & Live. We are delighted to be collaborating with Keshet International to bring Rising Star to India. Our Channel boasts of having one of the biggest consumer engagement platforms in the country and one can assert that a format like Rising Star couldn’t have found a better stage than ours. The show’s USP is that it’s not only high on entertainment quotient but also has the ability to connect and communicate with the viewers directly.”
With Digital India being the new order of the day, Rising Star is a first-of-its-kind futuristic interactive engagement-led format which puts the power of determining a contestant’s fate in the hands of the viewers. Through its app-based mass talent-led format, the show will welcome budding singers from across the country, bringing them together on a common platform.
Keshet International head of Asia Gary Pudney said, “We are beyond excited about bringing Rising Star to the Indian audience. India is embracing technology more ferociously than ever before and, in partnership with our brilliant partners at Colors, we will be delivering prime time entertainment that satisfies viewers’ hunger to become more active and engaged viewers of high end content.”
Apart from Rising Star, the recent adaptations of KIA formats include "Prisoners of War" India which will be aired on Star India’s Hindi general entertainment channel (GECs) Star Plus.
http://www.indiantelevision.com/television/tv-shows/reality/colors-to-actively-engage-indian-viewers-through-israeli-singing-reality-show-rising-star-in-early-2017-161017
Colors launched its first singing reality show Sur Kshetra in 2012, a musical battle between teams of two neighbouring countries Pakistan and India. The show was indeed one of its kind.
Staying true to its brand value of being at the forefront of innovation and disruptive programming, Colors has joined hands with the world-renowned production and distribution giant Keshet International to bring the Israeli singing reality show Rising Star to India.
The show is one of the world’s most celebrated singing-based reality shows with live viewer engagement at its core. Rising Star is slated for an early 2017 launch on Colors, and will be produced by Optimystix Entertainment.
Originally created and produced by Tedy Productions and Keshet Broadcasting, has, since its inception in 2013, enthralled the global audience with the most vivid talent. With more than 250 episodes globally to its credit, the format has been aired across more than 16 countries including Israel, the U.S, Brazil, Portugal, Argentina, China, Cambodia and Indonesia amongst others.
Commenting on this landmark acquisition, Colors CEO Raj Nayak said, “For the first time, here is a reality show that will not only be Live but will also give the viewers sitting at home an opportunity to engage with the progress and build-up of the show. What is beautiful about the format is that it’s instant & Live. We are delighted to be collaborating with Keshet International to bring Rising Star to India. Our Channel boasts of having one of the biggest consumer engagement platforms in the country and one can assert that a format like Rising Star couldn’t have found a better stage than ours. The show’s USP is that it’s not only high on entertainment quotient but also has the ability to connect and communicate with the viewers directly.”
With Digital India being the new order of the day, Rising Star is a first-of-its-kind futuristic interactive engagement-led format which puts the power of determining a contestant’s fate in the hands of the viewers. Through its app-based mass talent-led format, the show will welcome budding singers from across the country, bringing them together on a common platform.
Keshet International head of Asia Gary Pudney said, “We are beyond excited about bringing Rising Star to the Indian audience. India is embracing technology more ferociously than ever before and, in partnership with our brilliant partners at Colors, we will be delivering prime time entertainment that satisfies viewers’ hunger to become more active and engaged viewers of high end content.”
Apart from Rising Star, the recent adaptations of KIA formats include "Prisoners of War" India which will be aired on Star India’s Hindi general entertainment channel (GECs) Star Plus.
http://www.indiantelevision.com/television/tv-shows/reality/colors-to-actively-engage-indian-viewers-through-israeli-singing-reality-show-rising-star-in-early-2017-161017
Gurmeet singh
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RE: Colors to actively engage viewers Israeli singing show 'Rising Star' in early 2017
Good update thakur bro :clap
Good update thakur bro :clap
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RE: Rising Star Coming Soon on Colors and Voot
Mumbai: Colors has announced the licensing deal with internationally renowned production and distribution giant, Keshet International acquiring the format rights for its reality show Rising Star.
The show is one of the world’s most celebrated singing-based reality shows with LIVE viewer engagement at its core. Rising Star is slated for an early 2017 launch on COLORS and will be produced by Optimystix Entertainment.
Commenting on this landmark acquisition, Raj Nayak, CEO – COLORS said, “For the first time, here is a reality show that will not only be LIVE but will also give the viewers sitting at home an opportunity to engage with the progress and build-up of the show. What is beautiful about the format is that it’s instant & LIVE. We are delighted to be collaborating with Keshet International to bring Rising Star to India. Our Channel boasts of having one of the biggest consumer engagement platforms in the country and one can assert that a format like RISING STAR couldn’t have found a better stage than ours. The show’s USP is that it’s not only high on entertainment quotient but also has the ability to connect and communicate with the viewers directly.”
With Digital India being the new order of the day, RISING STAR is a first-of-its-kind futuristic interactive engagement-led format which puts the power of determining a contestant’s fate in the hands of the viewers. Through its app based mass talent-led format, the show will welcome budding singers from across the country, bringing them together on a common platform.
Gary Pudney, Head of Asia, Keshet International said, “We are beyond excited about bringing Rising Star to the Indian audiences. India is embracing technology more ferociously than ever before and, in partnership with our brilliant partners at COLORS, we will be delivering prime time entertainment that satisfies viewers’ hunger to become more active and engaged viewers of high end content.”
The Rising Star format, created and produced by Tedy Productions and Keshet Broadcasting, has since its inception in 2013, enthralled global audiences with the most vivid talent. With more than 250 episodes globally to its credit, the format has been aired across more than 16 countries including Israel, USA, Brazil, Portugal, Argentina, China, Cambodia and Indonesia amongst others.
Colors to launch reality format ‘Rising Star’ in early 2017
Mumbai: Colors has announced the licensing deal with internationally renowned production and distribution giant, Keshet International acquiring the format rights for its reality show Rising Star.
The show is one of the world’s most celebrated singing-based reality shows with LIVE viewer engagement at its core. Rising Star is slated for an early 2017 launch on COLORS and will be produced by Optimystix Entertainment.
Commenting on this landmark acquisition, Raj Nayak, CEO – COLORS said, “For the first time, here is a reality show that will not only be LIVE but will also give the viewers sitting at home an opportunity to engage with the progress and build-up of the show. What is beautiful about the format is that it’s instant & LIVE. We are delighted to be collaborating with Keshet International to bring Rising Star to India. Our Channel boasts of having one of the biggest consumer engagement platforms in the country and one can assert that a format like RISING STAR couldn’t have found a better stage than ours. The show’s USP is that it’s not only high on entertainment quotient but also has the ability to connect and communicate with the viewers directly.”
With Digital India being the new order of the day, RISING STAR is a first-of-its-kind futuristic interactive engagement-led format which puts the power of determining a contestant’s fate in the hands of the viewers. Through its app based mass talent-led format, the show will welcome budding singers from across the country, bringing them together on a common platform.
Gary Pudney, Head of Asia, Keshet International said, “We are beyond excited about bringing Rising Star to the Indian audiences. India is embracing technology more ferociously than ever before and, in partnership with our brilliant partners at COLORS, we will be delivering prime time entertainment that satisfies viewers’ hunger to become more active and engaged viewers of high end content.”
The Rising Star format, created and produced by Tedy Productions and Keshet Broadcasting, has since its inception in 2013, enthralled global audiences with the most vivid talent. With more than 250 episodes globally to its credit, the format has been aired across more than 16 countries including Israel, USA, Brazil, Portugal, Argentina, China, Cambodia and Indonesia amongst others.
Colors to launch reality format ‘Rising Star’ in early 2017
rahul1117kumar
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RE: Rising Star Coming Soon on Colors and Voot
Colors to launch its first singing reality show ‘Rising Star’ on 4 Feb
Hindi GEC Colors is set to air its first singing reality show ‘Rising Star’ from 4 February, every Saturday and Sunday, at 9 pm. It will replace ‘Bigg Boss S10 Weekend Ka Vaar’.
Produced by Optimystix Entertainment, the channel has acquired the format rights to the reality show ‘Rising Star’ from Keshet International.
Viacom18 Hindi mass entertainment CEO Raj Nayak said, “Earlier, we had broadcast Sahar’s singing show ‘Sur Kshetra’, but we never produced a singing reality show as we wanted to do the show that is different. We didn’t want to do what everyone is doing. It took us around a year to finalise all the details and create ‘Rising Star’. When we found about this format, we were excited as no one had done this format before. But now we are nervous as it is a ‘live’ show and there will be no room for errors but that is the reality of live.
‘Rising Star’ will face competition from the existing reality shows on other major GECs such as Sony’s ‘Indian Idol 9’, Star Plus’ ‘Dil Hai Hindustani’ and &TV’s ‘The Voice’. So, what will make ‘Rising Star’ connect with its viewers and what will be the major differentiator?
Nayak replied, “For ‘Rising Star’, the biggest differentiator is that it is live. The reigns of the show have been handed over to the viewers, as they decide the course of the show. There is no production or editing involved, there is no room to create, fabricate or produce anything; everything is 100% live. It is going to be a challenge in itself as not just performance but even hosting and judging is going to be live; there won’t be any retakes. There is no scope of errors for the contestants or the makers. Also, this show doesn’t have an age barrier, from 6 to 60 years anyone can perform.”
Colors has given 79% of voting rights to the audience on the basis of which the talent’s singing ability will be determined and proceed to the next round. The panel of experts—Shankar Mahadevan, Monali Thakur and Diljit Dosanjh—will have 21% of say in selecting a talent. The panel will act as a mentor for the contestant and will hone their skills. Each of the experts, through their understanding of the technicalities of music, will provide specific feedback to the talent, helping them to develop from budding singers to all-round performers.
The channel has selected 60 contestants through auditions held in over 25 towns and cities across the country. These contestants will perform live and each of their performance will be rated by Indian audience with the help of the Colors TV mobile app. The viewers will be able to vote for their favourite voices tucked behind the LED wall called as ‘the Rising Star ki Deewar’ in real time. When the participant acquires more than 70% of votes, only then will the wall be lifted, revealing the identity of the selected contestant. The show will be hosted by Meiyang Chang and Raghav Juyal.
Colors has succeeded in locking major ad sponsors, with Oppo Camera phones coming on board as the presenting sponsor. Oppo has been associated with the channel on their past series such as ‘24 Season 2’ and ‘Bigg Boss 10’. Apart from Oppo, the channel has also got ad sponsor from Tata Motors Commercial Vehicles on Colors SD feed and Kajaria Tiles and Jaquar bathroom products on Colors HD feed.
As the show is heavily dependent on digital medium, Colors has devised an extensive marketing campaign that is designed to help audience understand the voting procedure. On-ground, the channel has created special ‘Rising Star Experience Zones’ in Mumbai, Delhi and Ahmedabad to create awareness about the live voting module of the show. This will be extended further through the Colors Golden Petal Club and Lokmat Sakhi Manch associations.
During the launch phase, a multimedia campaign will be executed across key Hindi-speaking markets. Additionally, a special tie-up with Radio Mirchi will offer its listeners an opportunity to feature in leading news dailies and have their selected songs feature in the first episode of ‘Rising Star’.
On the digital front, an extensive digital campaign has been created to promote the show to its followers on social media. Specially curated hashtags #KuchFarakNahiPadega, #Unglikar and #UngliUthana will drive conversations among the target audience via quirky video and picture-led stories.
Colors to launch its first singing reality show ‘Rising Star’ on 4 Feb | TelevisionPost.com
Colors to launch its first singing reality show ‘Rising Star’ on 4 Feb
Hindi GEC Colors is set to air its first singing reality show ‘Rising Star’ from 4 February, every Saturday and Sunday, at 9 pm. It will replace ‘Bigg Boss S10 Weekend Ka Vaar’.
Produced by Optimystix Entertainment, the channel has acquired the format rights to the reality show ‘Rising Star’ from Keshet International.
Viacom18 Hindi mass entertainment CEO Raj Nayak said, “Earlier, we had broadcast Sahar’s singing show ‘Sur Kshetra’, but we never produced a singing reality show as we wanted to do the show that is different. We didn’t want to do what everyone is doing. It took us around a year to finalise all the details and create ‘Rising Star’. When we found about this format, we were excited as no one had done this format before. But now we are nervous as it is a ‘live’ show and there will be no room for errors but that is the reality of live.
‘Rising Star’ will face competition from the existing reality shows on other major GECs such as Sony’s ‘Indian Idol 9’, Star Plus’ ‘Dil Hai Hindustani’ and &TV’s ‘The Voice’. So, what will make ‘Rising Star’ connect with its viewers and what will be the major differentiator?
Nayak replied, “For ‘Rising Star’, the biggest differentiator is that it is live. The reigns of the show have been handed over to the viewers, as they decide the course of the show. There is no production or editing involved, there is no room to create, fabricate or produce anything; everything is 100% live. It is going to be a challenge in itself as not just performance but even hosting and judging is going to be live; there won’t be any retakes. There is no scope of errors for the contestants or the makers. Also, this show doesn’t have an age barrier, from 6 to 60 years anyone can perform.”
Colors has given 79% of voting rights to the audience on the basis of which the talent’s singing ability will be determined and proceed to the next round. The panel of experts—Shankar Mahadevan, Monali Thakur and Diljit Dosanjh—will have 21% of say in selecting a talent. The panel will act as a mentor for the contestant and will hone their skills. Each of the experts, through their understanding of the technicalities of music, will provide specific feedback to the talent, helping them to develop from budding singers to all-round performers.
The channel has selected 60 contestants through auditions held in over 25 towns and cities across the country. These contestants will perform live and each of their performance will be rated by Indian audience with the help of the Colors TV mobile app. The viewers will be able to vote for their favourite voices tucked behind the LED wall called as ‘the Rising Star ki Deewar’ in real time. When the participant acquires more than 70% of votes, only then will the wall be lifted, revealing the identity of the selected contestant. The show will be hosted by Meiyang Chang and Raghav Juyal.
Colors has succeeded in locking major ad sponsors, with Oppo Camera phones coming on board as the presenting sponsor. Oppo has been associated with the channel on their past series such as ‘24 Season 2’ and ‘Bigg Boss 10’. Apart from Oppo, the channel has also got ad sponsor from Tata Motors Commercial Vehicles on Colors SD feed and Kajaria Tiles and Jaquar bathroom products on Colors HD feed.
As the show is heavily dependent on digital medium, Colors has devised an extensive marketing campaign that is designed to help audience understand the voting procedure. On-ground, the channel has created special ‘Rising Star Experience Zones’ in Mumbai, Delhi and Ahmedabad to create awareness about the live voting module of the show. This will be extended further through the Colors Golden Petal Club and Lokmat Sakhi Manch associations.
During the launch phase, a multimedia campaign will be executed across key Hindi-speaking markets. Additionally, a special tie-up with Radio Mirchi will offer its listeners an opportunity to feature in leading news dailies and have their selected songs feature in the first episode of ‘Rising Star’.
On the digital front, an extensive digital campaign has been created to promote the show to its followers on social media. Specially curated hashtags #KuchFarakNahiPadega, #Unglikar and #UngliUthana will drive conversations among the target audience via quirky video and picture-led stories.
Colors to launch its first singing reality show ‘Rising Star’ on 4 Feb | TelevisionPost.com
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