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MUMBAI: Infotainment broadcaster National Geographic Channel (NGC) and Fox have announced that ‘Cosmos: A Spacetime Odyssey’ has reached an audience of 135 million viewers worldwide, including the US, across its 13-episode run.
Internationally, the series attracted 90 million viewers on NGC, while in the US, Cosmos reached more than 45 million viewers on Fox and NGC. Coming from executive producer/writer/director Ann Druyan and executive producer Seth MacFarlane and hosted by astrophysicist Dr Neil deGrasse Tyson, the series aired on all 90 NGCs in 180 countries, as well as 120 Fox-branded channels in 125 countries, making it the largest global launch ever for a television series.
Additionally, in the first-ever multi-network launch for Fox Networks Group, Cosmos debuted simultaneously across multiple US Fox networks including Fox, NGC, FX, FXX, FXM, Fox Sports 1, Fox Sports 2, Nat Geo Wild, Nat Geo Mundo and Fox Life. Tying together a unified scheduling approach—with regions airing the premiere episode within one week of its debut on Fox and NGC in the US—alongside a comprehensive communications, marketing and digital strategy, ‘Cosmos’ became the most-watched series ever.
This campaign translated into ratings traction across Europe, Latin America and Asia Pacific. The series has performed far above average in many of NGC’s international territories, seeing triple-digit increases against primetime or full-day average in Australia, Colombia, Croatia, Italy, Korea, the Netherlands, Norway, Portugal, Spain and the UK.
In the US, ‘Cosmos’ ranked among the Top 20 unscripted series—out of more than 500—among Adults 18–49 in its first season. The series, which delivered an affluent and upscale audience in the US, averaged a total audience of more than nine million per week across live and time-shifted viewing platforms. NGCI CEO, FIC COO Ward Platt said, “‘Cosmos’ has been a phenomenal ride for NGCI, establishing a new zeitgeist in television 30 years after the original series premiered.
It has awakened global audiences to the wonders of the universe—and their own innate curiosity—in an inspiring way.” NGCI has also seen growth in social media during the three-month run of the show. The network’s overall Facebook presence grew by 14 per cent in March, the month that COSMOS premiered.
It has sustained this momentum throughout the series’ run, growing an additional 15 per cent and 14 per cent in April and May respectively—tremendous gains month over month. In India, Southeast Asia and Korea, NGC’s Facebook pages doubled their fan bases from March through May. FIC and NGCI CMO Liz Dolan said, “‘Cosmos’ serves as a fantastic benchmark—illustrating the power of a fully integrated strategic vision, awe-inspiring content and the strengths of the Fox and National Geographic brands to create an outstanding viewing experience for audiences that repeats week after week.”
‘Cosmos’ was supported by an extensive global marketing and publicity campaign, including a significant on-air campaign created by the FOX US creative team, adapted by FIC into 44 languages, plus major off-air advertising.
Marketing teams in every participating country localised advertising and marketing materials, as well as launched custom promotions to ensure the campaign resonated with local viewers. Druyan and Tyson travelled on a global, four-continent promotional tour to London, Singapore, Sydney and Mexico City, participating in VIP screenings, press conferences and special events in every market.
Read more at: 'Cosmos: A Spacetime Odyssey' is the most-watched series ever on NGCI | TelevisionPost.com | TelevisionPost.com
Internationally, the series attracted 90 million viewers on NGC, while in the US, Cosmos reached more than 45 million viewers on Fox and NGC. Coming from executive producer/writer/director Ann Druyan and executive producer Seth MacFarlane and hosted by astrophysicist Dr Neil deGrasse Tyson, the series aired on all 90 NGCs in 180 countries, as well as 120 Fox-branded channels in 125 countries, making it the largest global launch ever for a television series.
Additionally, in the first-ever multi-network launch for Fox Networks Group, Cosmos debuted simultaneously across multiple US Fox networks including Fox, NGC, FX, FXX, FXM, Fox Sports 1, Fox Sports 2, Nat Geo Wild, Nat Geo Mundo and Fox Life. Tying together a unified scheduling approach—with regions airing the premiere episode within one week of its debut on Fox and NGC in the US—alongside a comprehensive communications, marketing and digital strategy, ‘Cosmos’ became the most-watched series ever.
This campaign translated into ratings traction across Europe, Latin America and Asia Pacific. The series has performed far above average in many of NGC’s international territories, seeing triple-digit increases against primetime or full-day average in Australia, Colombia, Croatia, Italy, Korea, the Netherlands, Norway, Portugal, Spain and the UK.
In the US, ‘Cosmos’ ranked among the Top 20 unscripted series—out of more than 500—among Adults 18–49 in its first season. The series, which delivered an affluent and upscale audience in the US, averaged a total audience of more than nine million per week across live and time-shifted viewing platforms. NGCI CEO, FIC COO Ward Platt said, “‘Cosmos’ has been a phenomenal ride for NGCI, establishing a new zeitgeist in television 30 years after the original series premiered.
It has awakened global audiences to the wonders of the universe—and their own innate curiosity—in an inspiring way.” NGCI has also seen growth in social media during the three-month run of the show. The network’s overall Facebook presence grew by 14 per cent in March, the month that COSMOS premiered.
It has sustained this momentum throughout the series’ run, growing an additional 15 per cent and 14 per cent in April and May respectively—tremendous gains month over month. In India, Southeast Asia and Korea, NGC’s Facebook pages doubled their fan bases from March through May. FIC and NGCI CMO Liz Dolan said, “‘Cosmos’ serves as a fantastic benchmark—illustrating the power of a fully integrated strategic vision, awe-inspiring content and the strengths of the Fox and National Geographic brands to create an outstanding viewing experience for audiences that repeats week after week.”
‘Cosmos’ was supported by an extensive global marketing and publicity campaign, including a significant on-air campaign created by the FOX US creative team, adapted by FIC into 44 languages, plus major off-air advertising.
Marketing teams in every participating country localised advertising and marketing materials, as well as launched custom promotions to ensure the campaign resonated with local viewers. Druyan and Tyson travelled on a global, four-continent promotional tour to London, Singapore, Sydney and Mexico City, participating in VIP screenings, press conferences and special events in every market.
Read more at: 'Cosmos: A Spacetime Odyssey' is the most-watched series ever on NGCI | TelevisionPost.com | TelevisionPost.com
