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Data Wind announcesretail tie-up with HomeShop18


28 Sep 2013
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MUMBAI: Provider of internet connectivity
and wireless web access products DataWind
has announced a retail tie-up with HomeShop18 to strengthen its retail footprint.

Through this partnership, HomeShop18 and
DataWind will jointly launch special sales
programmes across broadcast, mobile and
internet media to create greater access to
low-cost Android tablets and internet
access devices UbiSlates.

HomeShop18 founder and CEO Sundeep
Malhotra said, “Our partnership with
DataWind will ensure our customers from
across the length and breadth of the country
have access to the company’s rich product
portfolio. We are delighted to offer
HomeShop18’s extensive reach through TV,
web and mobile to Datawind and look
forward to a successful alliance.”

In the last few months, DataWind has
expanded its distribution network through a
series of modern, traditional and online
retail distribution agreements.

DataWind president and CEO Suneet Singh
Tuli said, “We greatly value our partnership
with HomeShop18, given their experience
and extensive reach across multimedia
platforms of broadcast, internet and mobile
shopping. The partnership augurs well for
both the companies just as it increases
access to our low-cost Android tablets, the
addition of our range to HomeShop18
platform enrich their overall offering.”
Its UbiSlate range of tablets and
PocketSurfer series of smartphones are now
available across the country. These new
channels now support the company’s
existing retail infrastructure that includes
online and direct-to-consumer channels.

Over the last six months, DataWind has tied
up with UniverCell in the South, Spice Retail
in the North and West, and has established
its own distribution network in the East.

Through the new partnership, it hopes to
close the distribution gaps by leveraging
HomeShop18’s wide TV shopping network.

DataWind announces retail tie-up with HomeShop18 | TelevisionPost.com
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