While the
company's flagship channel DW had started out with 300
TV homes in India, DW News now beams in 71 million TV
households across direct to home (DTH) and cable
platforms.
DW News is aiming to increase its coverage in India of
local issues as well as highlight local heroes and has
appointed two India correspondents for the same. DW head of news and
current affairs Carsten von Nehman said, "Now that we
have two correspondents in India, we hope that there will
be greater coverage."
DW News India head Sudeep Malhotra added that the
channel is available on DTH platforms namely Dish TV,
Airtel and DD Freedish. It is also available on cable
networks including Asianet, Hathway, DEN Network,
InCable Network, Ortel and GTPL. The programmes are
beamed via ASIASAT 7 satellite. According to him, the
channel's viewers included teens to people in their mid or
late forties.
He said apart from news on the hour, highlights included
the lifestyle shows like Euromaxx , Arts 21 and Tomorrow
Today. Other show include Discover Germany , Global
3000, In Good Shape, Kick-off (DW has a tie-up with the
German Football Association) and the political talk
show Conflict Zone with Tim Sebastian.
DW is Germany’s international broadcaster with content in
30 languages. The flagship channel DW provides analysis
and insights to viewers around the globe, reporting on
important issues in English 24/7.
Indian Television Dot Com | DW News eyes greater coverage on S. Asia riding on reach in India