I actually like this name over cheap sounding one. Anyhow not rebranding on premiere of Pushpa shows either they are clueless or lazy. They are banking on what big players model of dumping anything from South they can on our screens with no efforts of promotion. Anyhow they need to work on a HD Channel soon. Or atleast rent out the library to existing HD channels.
Old was better. But It's good that they are rebranding the channel under their production company name. Btw, Goldmines is a good name. In future they can enter in other genre with this name (like Goldmines Entertainment, Goldmines Kids, Goldmines Bhakti etc.)
Also a HD channel should launch soon.