Discovery Jeet will launch in the fourth quarter of 2017. Armed with 200-250 hours of local content, it will target the 15+ male audience with fact-inspired entertainment.
The channel will be positioned as a male mass entertainment channel, a space which the broadcaster feels is currently unoccupied. Discovery Jeet will thus have a distinct positioning from the other mainstream Hindi GECs like Star Plus, Zee TV and Sony Entertainment Television
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